首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
One of the most authoritative speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates ou
One of the most authoritative speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates ou
admin
2010-02-22
106
问题
One of the most authoritative speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the roadside billboards all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure?
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go a head and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.
Other manufacturers find advertising saves them changing their product. And manufacturers have change. The ideal product is one which goes on unchanged for ever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
The advertising man has to combine the qualities of the three most authoritative professions: Church, Bar, and Medicine. The great skill required of our priests, most highly developed in missionaries but present, indeed mandatory, in all, is the skill of getting people to believe in and contribute money to something which can never be logically proved. At the Bar, an essential ability is that of presenting the most persuasive case you can to a jury of ordinary people, with emotional appeals masquerading as logical exposition; a case you do not necessarily have to believe in yourself, just one you have studiously avoided discovering to be false. As for Medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients to believe that he knows exactly what is wrong with them and exactly what they need to put them right, just as advertising does—"Run down? You need..." "No one will dance with you? A dab-win make you popular."
Advertising men use statistics rather like a drank uses a lamp-post—for support rather than illumination. They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement, "As used by 90% of the actors who play doctors on television." Their engaging quality is that they enjoy having their latest roses uncovered almost as much as anyone else.
选项
A、influences our image of the kind of person we ought to be like
B、interferes with the privacy of home life
C、continually forces us into buying things
D、distracts us no matter where we travel
答案
D
解析
本题考查了解细节内容并做出判断的能力。文章第一段讲到了现在最具"权威的"声音是广告人的声音,通过后文举的例子:从电视上、收音机里、报纸上、电梯里、街道两边的大广告牌上都可以听到或看到广告,我们可以推断出答案选项是正确的,无论走到哪儿,广告都在分散我们的注意力。该题其他三个选项的干扰性也颇强,但经过分析可发现,第一段提到广告存在的地方与home无关,也与privacy无关,同时,这里也没提到广告可以强迫人们买东西;虽然最后一句戏谑地讲到"广告使我们对成功人士有了全新的概念",但这不等于可以影响我们想成为的那一种形象,因此排除其他三个选项。
转载请注明原文地址:https://kaotiyun.com/show/Vh44777K
0
考研英语一
相关试题推荐
IsStanfordstillauniversity?TheWailStreetJournalrecentlyreportedthatmorethanadozenstudentshaveleftschooltowo
【C1】________thewayitfeels,lonelinessoftenhasnothingtodowithbeingalone.Forsomepeople,feelingsof【C2】________ares
【C1】________thewayitfeels,lonelinessoftenhasnothingtodowithbeingalone.Forsomepeople,feelingsof【C2】________ares
WhydoweneedtheEnglishmajor?The【C1】________isineverymouth—or,atleast,isdiscussedextensivelyincolumnsand【C2】____
WhydoweneedtheEnglishmajor?The【C1】________isineverymouth—or,atleast,isdiscussedextensivelyincolumnsand【C2】____
MasstransportationrevisedthesocialandeconomicfabricoftheAmericancityinthreefundamentalways.Itspeededupphysica
MasstransportationrevisedthesocialandeconomicfabricoftheAmericancityinthreefundamentalways.Itspeededupphysica
WhenPaulGorski,thefounderofanorganizationcalledEdChange,visitscollegesanduniversitiestoadvisethemoncampusdiv
Nottoomanydecadesagoitseemed"obvious"bothtothegeneralpublicandtosociologiststhatmodernsocietyhaschangedpeop
Sugarposesenoughhealthrisksthatitshouldbeconsideredacontrolledsubstancejustlikealcoholandtobacco,argueateam
随机试题
商标在中国政府主办的或者承认的国际展览会上展出的商品上首次使用的,自该商品展出之日起()个月内,该商标的注册申请人可以享有优先权。
高血压病人的合理饮食包括哪些内容?
A谷氨酸B色氨酸C酪氨酸D半胱氨酸E鸟氨酸精脒、精胺的前体是()
患者,女,41岁。2日来右后牙夜痛不能眠,3个月来右侧下后牙咬物不适,冷水引起疼痛。近几日来,夜痛影响睡眠,并引起半侧头、面和右耳后部痛,分不清痛牙位置。检查时见右侧上、下第一、二磨牙均有邻面深龋洞。为确定患牙应进行的检查是
某药品经营企业未在规定时间内通过GSP认证,仍进行药品经营活动,根据《中华人民共和国药品管理法》以及《中华人民共和国药品管理法实沲条例》,属地药品监督管理部门对该企业的处罚是
(1)我们在对某些教育现象进行分析后,__________应该思考教育的更深层次的问题。(2)上千吨的轮船碰上这么大的风浪也得上下颠簸,__________这么一只小船。(3)他的动作完成得简直无可挑剔,__________全体裁判员无
股票市场需求的决定因素中,政策因素包括()
依据印花税的有关规定,下列说法正确的有()。
根据《公务员法》的规定,下列属于公务员行政处分的有
以下不合法的VB变量名是
最新回复
(
0
)