首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about a successful company. • For each question 23-28 on the opposite page, choose the correct answe
• Read the article below about a successful company. • For each question 23-28 on the opposite page, choose the correct answe
admin
2013-01-10
27
问题
• Read the article below about a successful company.
• For each question 23-28 on the opposite page, choose the correct answer.
• Mark one letter (A, B or C) on your Answer Sheet.
A Recipe for Success
Not many companies can boast of having been in business for more than three and a half centuries. Yuzaburo Mogi, president and CEO of Kikkoman Corp. — the world’s leading manufacturer of soy sauce — is well aware however that the company can’t rest on its laurels if it’s to successfully meet the challenge posed by its thousands of competitors globally. But Mogi — the first Japanese person to ever earn an MBA from the Columbia Business School in 1961 — loves a challenge.
He learned American management methods through his studies at Colombia, as well as practical marketing know-bow thanks to his experience as a product demonstrator, serving soy sauce in supermarkets and at international trade fairs during his summer breaks from his studies at Columbia, which has been a source of inspiration for him through the years. In 1957, the company established Kikkoman International, Inc. in San Francisco in order to launch full-scale sales and marketing activities in the US. Test kitchens were built and home economists were recruited to come up with recipes for American-style dishes using soy sauce. The recipes were introduced in newspaper articles, on tiny recipe books attached to the necks of soy sauce bottles, and in cookbooks.
Kikkoman’s strategy of building a global company that acts locally has contributed greatly to its growth. Kikkoman hires local people to operate its plants outside Japan, and develops marketing campaigns that appeal to consumers in overseas markets. The goal is to have consumers identify Kikkoman’s products as the leading locally made products in its field. "We have seen our soy sauce becoming more and more a part of the American lifestyle," Mogi says. As he notes, Kikkoman has captured 56% of the US market, double that of its nearest competitor, and the company has the top share of the world market.
Kikkoman is also a leader when it comes to quality. Its soy sauce is naturally brewed, unlike many of its rival products, which are chemically produced. Kikkoman’s commitment to high quality has made it an unparalleled brand in recent decades, as consumers in the US and other countries have become more health-conscious and aware of the importance of truly natural food.
"That is why our soy sauce has established itself as an all-purpose seasoning, a dependable ingredient, in kitchens around the globe," Mogl says.
What does Mogi say about his product in the USA?
选项
A、The product has conquered America.
B、It was unique and popular.
C、It has been influencing the American way of living.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/W5bO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
ReadthearticlebelowaboutthecentralproblemofEconomics.Choosethebestwordtofilleachgap,fromA,B,CorD.Foreac
Lookatthestatementsandthecompanynewsreportsbelow.Whichnewsreports(A,B,CorD)doeseachstatement1—7referto?Fo
Readtheadviceaboutcooperation.Choosethebestwordtofilleachgap,fromA,B,CorDontheoppositepage.Foreachquest
Readtheadviceaboutcooperation.Choosethebestwordtofilleachgap,fromA,B,CorDontheoppositepage.Foreachquest
ReadthearticlebelowaboutAuctionsales.Choosethebestsentencetofilleachofthegaps.Foreachblank8—12markonelett
Lookatthesentencesbelowandthefollowingintroductionaboutthetypesofownership.Whichtypeofownershipdoeseachsente
Readthearticlebelowfromaleisureindustrymagazineandthequestions.Foreachquestion13—18,markoneletter(A,B,Cor
Readthearticlebelowaboutthechangingroleofhumanresourcesdepartments.Choosethebestsentencefromtheoppositepaget
Readthearticlebelowaboutthewaystoimproveemployees’motivation.ChoosethebestwordtofilleachgapfromA,B,Cor
Whenwilltheproductsbedeliveredaccordingtotheman?
随机试题
Whenyougotouniversitytostudyforadegree,youhavedecidedtostudyprofessionally,ratherthanasanamateur;sobeinga
A、表皮葡萄球菌B、大肠埃希菌C、葡萄球菌D、乳酸杆菌E、埃可病毒皮肤上常见的正常菌群是()
A.酚妥拉明B.异丙肾上腺素C.酚苄明D.普萘洛尔E.噻吗洛尔控制支气管哮喘急性发作的药物是
患者,女,28岁。平日情绪急躁,心烦失眠,口苦而干,便秘,突发昏仆抽搐,尖叫吐涎,牙关紧闭,舌红苔黄腻,脉弦滑数。治疗应首选
受力钢筋的接头宜优先采用焊接接头,无条件焊接时,也可采用绑扎接头,但下列()不宜采用绑扎接头。
一、根据以下资料,回答下列题。2007年,北京市的广告经营单位达到17596家,比2006增长了14.3%。其中,广告公司14944家,比20061增长了13.1%。全市广告从业人员127396人,比2006年增加了0.3%。广告经营额持续
接通计算机电源,计算机自检完成后必须启动()。
依次填入下列句子横线处的语句,与上下文衔接最恰当的一组是:(1)雨点停了,黑云铺匀满天。又一阵风比以前更厉害,______风、土、雨混在一起,横着竖着灰茫茫一片,一切的东西都被裹在里面。(2)今天,当我站在古城墙上游目骋怀,才猛然悟到:
设曲线f(x)则曲线在处的切线方程为______.
—Howcomeyoudidn’thearthedoorbellatall?—Thekids______atthetopoftheirvoices.
最新回复
(
0
)