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  3. Conventional wisdom holds that Millennials are entitled, easily distracted, impatient, self-absorbed, lazy, and unlikely to stay

Conventional wisdom holds that Millennials are entitled, easily distracted, impatient, self-absorbed, lazy, and unlikely to stay

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问题     Conventional wisdom holds that Millennials are entitled, easily distracted, impatient, self-absorbed, lazy, and unlikely to stay in any job for long. On the positive side, they’re also looking for purpose, feedback, and personal life balance in their work. Companies of all kinds are obsessed with understanding them better.
    The fascination with Millennials has given rise to a new consulting industry. Hundreds of firms, speakers, authors and individual experts are competing for a share of the "Millennials are Different" segment of the $ 150 billion-a-year global HR consulting market. There’s even a consultancy that specializes in helping other consultants hone their message to tap into this lucrative market,.
    While concise descriptions of what makes Millennials unique are presented as self -evident and seem to have a ring of truth to them, very few are supported with solid empirical research. On the contrary, a growing body of evidence suggests that employees of all ages are much more alike than different in their attitudes and values at work. To the extent that any gaps do exist, they amount to small differences that have always existed between younger and older workers throughout history and have little to do with the Millennial generation per se.
    In the research presented in our 2002 book, The Human Capital Edge, Ira Kay and I found that whether one looks across generation, race, or gender employees have generally wanted the same things from work. Four key questions continue to recur when employees are deciding whether to join, give their best effort or stay at an organization. And they appear to stand the test of time:
    Is this a winning organization I can be proud of? Employees want to be proud of the organization they work for. They want to work for a successful, high-performing company and for leaders with a blend of competence, integrity and vision.
    Can I maximize my performance on the job? Virtually all employees want to be able to do a good job. That means working in an environment that will make the most of their skills and which provides the resources, information, authority and training necessary to perform at their best.
    Are people treated well economically and interpersonally? People want to work in an inclusive environment where they are respected, valued and treated fairly. They want their opinions to count, and they want their contributions recognized and rewarded both financially and psychologically.
    Is the work itself fulfilling and enjoyable? Everyone wants to enjoy the work they do and the people with whom they work. They also want to derive a sense of meaning and purpose from what they do every day.
    Companies that create environments in which employees answer each of these four questions with a resounding "Yes"-regardless of their generation-are those most likely to win the war for talent.
We learn from Paragraph 2 that consultancy businesses
选项 A、intend to expand their market.
B、try but in vain to study Millennials.
C、strive to reap handsome rewards.
D、have been booming for a long time.
答案C
解析 (1)根据题干关键词定位至第2段。(2)根据文章，“对千禧一代的着迷催生了一个新的咨询行业”(第2段：fascination，a new consulting industry)。“各方各面你争我夺”(第2段：are competing)，“甚至还有一个咨询机构专门帮助其他顾问完善信息，挖掘这个利润丰厚的市场”(第2段：lucrative market)。据此，选项[C]表达了原文的内容。
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