首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent)of America’s 69 million child
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent)of America’s 69 million child
admin
2015-02-12
84
问题
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent)of America’s 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realise that they are(like a surprising number of adults)unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet.
Many advertisers defend the targeting of children because______.
选项
A、it is up to parents to monitor their children
B、children understand what an advertisement is trying to do
C、children are provided a game in return for the information
D、no actual sales take place
答案
B
解析
属事实细节题。第三段指出:“很多广告商认为,我们低估了孩子的媒体意识程度。”
转载请注明原文地址:https://kaotiyun.com/show/W7K4777K
0
考研英语一
相关试题推荐
TheTradeProtectionSocietyDoctrineintheCrisisComparisonstotheDepressionfeatureareinalmosteverydiscussionof
VideoGameandChildtheSchoolExpressResearchersaretryingtotellparentssomethingaboutwhatkindsofvideogameschi
TheRacialDiscriminationintheClassroomThedaymyninth-gradeEnglishteacher,Mr.Buzzeli,assignedmyclass"ToKilla
EmergingEconomicPowerfulCountryAfterEconomicCrisisItisbecomingincreasinglyclear-thatthestoryoftheglobalecon
AlleviatetheBadReactionofFlyingJetLagWiththeglobaleconomynowtakingmoreexecutivestofar-awayplaceslikeBeij
ImmigrantStudentsinTheirStudiesonMadeandFemaleDifferencesWhenitcomestoschooling,theHerreraboysarenomatch
LimitedScienceandTechnologyicalAdvancementofAducationWhenitcomestousingtechnologytofostereducation,thepreva
"Itisanevilinfluenceontheyouthofourcountry."Apoliticiancondemningvideogaming?Actually,aclergymandenouncingr
TherighttoatrialbyjuryisafundamentalpartoftheUnitedStateslegalsystem.Itisarightfirmlyrootedinourdemocra
Youaregoingtoreadatextaboutthestateofcollegestudents’mentalhealth,followedbyalistofexamples.Choosethebest
随机试题
RNA中所含碱基通常有
A、阻断H受体B、阻断M受体C、阻断质子泵D、阻断胃泌素受体E、阻断5-HT3受体替仑西平的作用机制是
波斯电视台正在举办“超级女生”全国大赛,韩昭、赵敏、周若均为参赛选手。请根据题设回答下列问题:波斯电视台演播大厅建成后,与崆峒装饰公司签订地面装修合同。装修过程中,波斯电视台对装修的效果不太满意,便解除了与崆峒装饰公司的合同,另与峨嵋装饰公司签订装修合
【背景】某工程施工合同中规定,合同工期为30周,合同价为827.28万元(含规费38万元),其中,管理费为直接费(分部分项工程和措施项目的人工费、材料费、机械费之和)的18%,利润率为直接费、管理费之和的5%,营业税税率、城市维护建设税税率、教育
某办公楼建筑消防设备用电为一级负荷,所有消防用电设备总装机容量为1000kw。所有重要消防用电设备均采用双路电源供电并在末端设自动切换装置。消防控制室设置蓄电池作为备用电源。火灾自动报警系统接地利用大楼综合接地装置作为接地极,设专用接地干线,引线采用BV
在中文Word的“字体”对话框中,可以设定文字的()。
银行对账可以采用自动对账与手工勾对相结合的方式去完成。手工勾对是自动对账的补充,可以保证银行对账更彻底和正确。()
京剧,曾称平剧,腔调以西皮、二黄为主,用胡琴和锣鼓等伴奏,被视为中国国粹。它是由哪些戏剧进京演出融合而成的?
奥苏伯尔认为,学生课堂学习的主要类型是()。(2011年)
A、Athome.B、AtCityBank.C、Atwork.D、Atthepostoffice.C关键要听清女士的答语,意思是“我丈夫不在家……但我可以给你他办公室的电话……”,所以推断出Mr.Clark应该在上班,故选C。
最新回复
(
0
)