首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The Wall Street Journal. B、The Financial Times. C、The Economist. D、The Observer. A
A、The Wall Street Journal. B、The Financial Times. C、The Economist. D、The Observer. A
admin
2013-05-19
44
问题
The rise of multinational companies, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the US leadership in PR is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their companies planning activities, compared to about one third of US companies that do so. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language.
Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial area, for instance, most Americans read The Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, the latter two being publications not often read in this country.
选项
A、The Wall Street Journal.
B、The Financial Times.
C、The Economist.
D、The Observer.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/WQg7777K
0
大学英语四级
相关试题推荐
Ataroundageoffive,everychildhastomakethe【C1】______fromhometoschool.Childrenatthisagehaveanenormousamountto
Anti-FascistWarinthe1930sand1940sTheantiFascistwarbetweenthe1930sand1940swasthefirstjustwarofaglobal
AWorkaholicEconomyForthefirstcenturyorsooftheindustrialrevolution,increasedproductivityledtodecreasesinwo
Ithappenstoeverymedicalstudentsoonerorlater.Yougetacoughthatpersistsforawhile.Ordinarily,youwouldjustignor
Forsomeeducators,thereisnothingwrongwithfunandgames.AgroupcalledtheEducationArcaderecentlyheldaconferencein
A、Bothprovideaccommodationsfortheyoung.B、Bothhaveplacestostorefood.C、Bothhavedevicesforregulatingthetemperatur
Ifyoudon’ttakewhatIsaidseriously,____________(你迟早会犯同样的错误).
A、Theystareatthewalls.B、Theycollectstamps.C、Theyattendeveningclasses.D、Theydowhatevertheyareinterestedin.D
PresidentBushhasproposedtoincreasethestudyofforeignlanguagesinAmericanschools.ThenewplaniscalledtheNatio
A、Herprofessor.B、Aclassmate.C、Herformerboss.D、Aforeigndiplomat.C[听力原文]Whoisthefirstpersonthewomanwillintervie
随机试题
无形资产分成率的高低通常与对应产品的销售利润率的大小有关的企业类型是()。
关于子宫内膜息肉声像图表现的描述,错误的是
髋关节全关节结核合并冷脓肿形成,诊断确定后最好应
郑某冒充银行客服发送短信,称张某手机银行即将失效,需重新验证。张某信以为真,按短信提示输入银行卡号、密码等信息后,又将收到的编号为135423的“验证码”输入手机页面。后张某发现,其实是将135423元汇入了郑某账户。关于本案的分析,下列哪一选项是正确的?
(2007年)等直杆的受力情况如图5—4所示,则杆内最大轴力Nmax和最小轴力Nmin分别为()。
一个n=3的样本观测值为15.9,18.3,17.4,样本方差为()。
下列行为中不属于行政行为的是()。
公有制经济的范围不仅包括国有经济和集体经济,还包括混合所有制经济中的国有成分和集体成分。把混合所有制经济中的国有成分和集体成分纳入公有制经济范围内,有助于()
ThemainideaofLiesattheAltarcanbesummarizedas______.
Themodernurbanplanningandredevelopmentmovement【C1】______inresponsetothe【C2】______anddirtinessoftheslumareaswhich
最新回复
(
0
)