首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)It is nothing new that English use is on the rise around the world, especially in business circles. This also happens in Fran
(1)It is nothing new that English use is on the rise around the world, especially in business circles. This also happens in Fran
admin
2019-05-24
55
问题
(1)It is nothing new that English use is on the rise around the world, especially in business circles. This also happens in France, the headquarters of the global battle against American cultural hegemony. If French guys are giving in to English, something really big must be going on. And something big is going on.
(2)Partly, it’s that American hegemony. Didier Benchimol, CEO of a French ecommerce software company, feels compelled to speak English perfectly because the Internet software business is dominated by Americans. He and other French businessmen also have to speak English because they want to get their message out to American investors, possessors of the world’s deepest pockets.
(3)The triumph of English in France and elsewhere in Europe, however, may rest on something more enduring. As they become entwined with each other politically and economically, Europeans need a way to talk to one another and to the rest of the world. And for a number of reasons, they’ve decided upon English as their common tongue.
(4)So when German chemical and pharmaceutical company Hoechst merged with French competitor Rhone-Poulenc last year, the companies chose the vaguely Latinate Aventis as the new company name—-and settled on English as the company’s common language. When monetary policymakers from around Europe began meeting at the European Central Bank in Frankfurt last year to set interest rates for the new Euroland, they held their deliberations in English. Even the European Commission, with 11 official languages and a traditionally French-speaking bureaucracy, effectively switched over to English as its working language last year.
(5)How did this happen? One school attributes English’s great success to the sheer weight of its merit. It’s a Germanic language, brought to Britain around the fifth century A.D. During the four centuries of French-speaking rule that followed Norman Conquest of 1066, the language morphed into something else entirely. French words were added wholesale, and most of the complications of Germanic grammar were shed while few of the complications of French were added. The result is a language with a huge vocabulary and a simple grammar that can express most things more efficiently than either of its parents. What’s more, English has remained ungoverned and open to change—foreign words, coinages, and grammatical shifts—in a way that French, ruled by the purist Academie Francaise, has not.
(6)So it’s a swell language, especially for business. But the rise of English over the past few centuries clearly owes at least as much to history and economics as to the language’s ability to economically express the concept win-win. What happened is that the competition—first Latin, then French, then, briefly, German—faded with the waning of the political, economic, and military fortunes of, respectively, the Catholic Church, France, and Germany. All along, English was increasing in importance: Britain was the birthplace of the Industrial Revolution, and London the world’s most important financial centre, which made English a key language for business. England’s colonies around the world also made it the language with the most global reach. And as that former colony the U.S. rose to the status of the world’s preeminent political, economic, military, and cultural power, English became the obvious second language to learn.
(7)In the 1990s more and more Europeans found themselves forced to use English. The last generation of business and government leaders who hadn’t studied English in school was leaving the stage. The European Community was adding new members and evolving from a paper-shuffling club into a serious regional government that would need a single common language if it were ever to get anything done. Meanwhile, economic barriers between European nations have been disappearing, meaning that more and more companies are beginning to look at the whole continent as their domestic market. And then the Internet came along.
(8)The Net had two big impacts. One was that it was an exciting, potentially lucrative new industry that had its roots in the U.S., so if you wanted to get in on it, you had to speak some English. The other was that by surfing the Web, Europeans who had previously encountered English only in school and in pop songs were now coming into contact with it daily.
(9)None of this means English has taken over European life. According to the European Union, 47% of Western Europeans(including the British and Irish)speak English well enough to carry on a conversation. That’s a lot more than those who can speak German(32%)or French(28%), but it still means more Europeans don’t speak the language. If you want to sell shampoo or cell phones, you have to do it in French or German or Spanish or Greek. Even me U.S. and British media companies that stand to benefit most from the spread of English have been hedging their bets—CNN broadcasts in Spanish; the Financial Times has recently launched a daily German-language edition.
(10)But just look at who speaks English: 77% of Western European college students, 69% of managers, and 65% of those aged 15 to 24. In the secondary schools of the European Union’s non-English-speaking countries, 91% of students study English, all of which means that the transition to English as the language of European business hasn’t been all that traumatic, and it’s only going to get easier in the future.
What does the author want to show by using the example of CNN broadcasting in Spanish?
选项
答案
The media cannot afford to ignore non-English speakers.
解析
倒数第2段首句说,“所有这一切并不意味着英语已经主宰着欧洲人的生活”,然后用数字表明,在欧洲,会说英语的人不到欧洲总人口的一半。“即使那些从英语传播中受益最多的英美传媒公司为争得受众也要多方下注”,并用CNN和《财经时报》为例,说明其他语言的作用,也就是说还是有大量人不说英语,以致这些传媒也不敢忽视非英语受众,故答案可表述为The media cannot afford to ignore non—English speakers。
转载请注明原文地址:https://kaotiyun.com/show/WobK777K
0
专业英语八级
相关试题推荐
Developingabadhabitiseasierthanmanymightthink."Youcanbecomeaddictedpotentiallyanythingyoudo,"saysMark【S1】___
PASSAGETHREEWhatcanwelearnaboutDickensafterhisfatherwasthrownintoprison?
(1)WhenArsenal,anEnglishfootballclub,tookonReadingin2007,thecoveroftheofficialprogramfeaturedTheoWalcott,ay
Englishservesasafunctionalalternativelanguageinseveralareasofpublicactivityforthemanynationsoftheworldwhich
Englishservesasafunctionalalternativelanguageinseveralareasofpublicactivityforthemanynationsoftheworldwhich
AtthetimewhentheUnitedStatessplitofffromBritain,therewereproposalsindependenceshouldbelinguistically【S1】______
(1)AnAmericansurveyhasshownthateachyeareveryemployedpersonlosesthreetofourworkingdaysfromcoldsandalliedcomp
ThefollowingtwoexcerptsareaboutthepracticeofrentingboyfriendsandgirlfriendsfortheChineseNewYear.Fromtheexcer
RealityTV,theprogrammethatshowsthingsreallytakingplaceratherthandramaorcomedythatfollowsascript,hasbecomeve
随机试题
在健康教育领域内应用较为广泛的行为矫正技术有
()告诉我们,构成管理系统的各要素是运动和发展的,它们相互联系又相互制约。
根据《风景名胜区管理暂行条例》规定,以下属于风景名胜区禁令的是()。
读下面的教学片段,回答下面的问题。材料引言:印度是世界上最大的“牛国”,总共有两亿多头牛,约占世界上牛的总数的四分之一,这与印度的宗教习俗有很大的关系。牛给印度人提供了奶食,并承担耕地、运输等工作。印度教徒把牛看作“神牛”“圣牛”,牛受到了特别的尊敬。
社会治安综合治理,是公安工作中党的领导、公安机关和人民群众三者有机结合的新形式,是党委领导公安工作的根本原则和群众路线在新形势下的新发展。()
承诺是指受要约人同意要约的意思表示,承诺由要约人作出,对要约未作出实质性改变,在要约确定的期限内作出并到达要约人。根据上述定义,以下构成承诺的是:
×、×、×:兹定于7月23日(星期一)上午9:00在×市规划局附楼6楼会议室召开2012年度×市城市规划委员会发展策略委员会第×次会议,会议由×主任委托×主任主持,会期半天。会议主要内容如下:1.×区A规划管理单元控制性详细规划更改;2.×区B规划管
爱迪生做过一个有趣的实验.他让信赖的年轻职员去巡查各个商店,然后写出各自的建议和批评报告。其中的一个职员是化工工程师,说他的兴趣和专长是化学,而他的报告却几乎没有谈到化学方面的问题.详述的是怎样出货和陈设商品的事情。爱迪生认为这位员工的兴趣和专长是销售管理
•Readthearticlebelowabouttraining.•ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.•Fore
CommercialBanksCommercialbanksplayanimportantrole(29)national(30)。(31)theendofMay1995,Chinahas1
最新回复
(
0
)