首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. For each question
You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. For each question
admin
2012-07-12
48
问题
You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain
of sandwich bars.
For each question (23-30), mark one letter (A, B or C) for the correct answer.
After you have listened once, replay the recording.
Part Three. Questions 23 to 30.
You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.
For each question 23-30, mark one letter (A, Bor C) for the correct answer.
After you have listened once, replay the recording.
You have forty-five seconds to read through the questions.
[pause]
Now listen, and mark A, Bor C.
[pause]
Man: Martha Flowers, you’re the founder and managing director of MAX Sandwiches. First of all, thank you for agreeing to speak to us.
Woman: You’re welcome.
Man: I’d like to begin by asking you to tell us something about how you started what is now a very successful business.
Woman: OK, eh, I started it because I was hungry really. There was nowhere to buy something cheap yet healthy at lunchtime. And I spotted a gap in the market. I set up the business with a partner.
Man: What? Someone who knew the business?
Woman: Yes, he’d had lots of hands-on experience. However, the first three years were difficult. We worked all hours and hardly made any profit. We just didn’t have sufficiently clear ideas of what we wanted, and frankly we were lucky to survive. These days we are very much more focused. Man: Martha, would it be fair to describe MAX as just one more fast food company?
Woman: No. We’re definitely not that. For us, it’s all about selling naturally made products at reasonable prices, not selling cheap food fast. Having set that, the fast food chains do some things very well. And I’d like us to imitate the good aspects of how they operate. What I mean is we should cut out waste the way they do, not waste time or materials.
Man: All right, so that’s the aim. Now I’d like to ask you something about how you actually run your business like. Are you, like so many executives nowadays, a slave to your diary?
Woman: No, I am not. I don’t even own one. I find this lack of structure gives me immense flexibility. I really don’t see how you call get things done if you’re tired down all the time. I am sorry for my secretary, who has to cope with the way I work, but for me it’s the only way.
Man: But how are meetings scheduled?
Woman: Well, this is another thing. I hate meetings. The only regular feature of my week is the senior management team meeting. And we focus there not on details but on major issues. This means I can actually spend about 95% of my time listening to customers. And this is really the key to how I run my business life—listening to our employees, because they can often tell you how to get things right.
Man: Your approach certainly seems to be working. Your company is expanding all the time. How do you account for this success?
Woman: We’re a high volume low margin business. We only make a little profit on everything we sell, so basically we have to sell a lot. And the secret of success in a business like this is a loyal customer base. It’s as simple as that.
Man: Well, obviously the next question is what exactly do you do to keep your customer’s loyalty?
Woman; We have to look at three things. The price of the product, the quality of the product and the attitude of our employees. They have to understand one thing very well indeed, and that is, it’s the customers who pay their salary.
Man: Martha, if you were asked to give just one piece of advice to someone who is staring out in business today, what would you say?
Woman: I’d say, look at what other people in your line of business are doing. It’s absolutely vital.
Man: But doesn’t everyone monitor what their competitors are doing?
Woman: Perhaps they do, but the important thing is what action you then take. A lot of people seem to monitor what’s going on so they know what their feelings are. Then they do nothing about it. I find it most extraordinary.
Man: Martha Flowers, thanks very much for talking to us.
Woman: You’re welcome.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.
[pause]
选项
A、someone asked her to.
B、she saw a good opportunity.
C、she had a lot of experience in fast food.
答案
B
解析
此题是时文章细节的提问。当问到此人为何开创该公司,她回答到:There wasnowhere to buy something cheap yet healthy atlunchtime.And I spotted a gap in the market.意思是当时没有卖又便宜又营养的午餐,因此她发现了这个市场上的机会,故答案为B。
转载请注明原文地址:https://kaotiyun.com/show/WuOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 D、 BThreepeoplearegettingoffthetrain.Choice(A)usesthesimilar-soundingwordplane
Whatdoesthespeakerimplyaboutchangingacompany’sfilingsystem?
A、 B、 C、 A所给出的问题询问信件是否已经寄出。因此以“sent”作为回答的选项(A)显然是正确答案。注意提问中的letter与选项(C)中的little发音上有些相似,不要混淆。
Whenwilltheseminarstart?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Task8EducationalSponsorshipThecompanyyouworkforisconsideringfundingaregionaleducationalprojectfor16-18-year-old
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
A.与鼻咽癌有关B.与宫颈癌有关C.与大肠癌有关D.与皮肤癌有关日本血吸虫病
关于白细胞物质代谢描述错误的是
阿司匹林的药理作用与影响TXA2的合成相关的是
患者,女,52岁。颈前结喉右侧肿物3cm×3cm×2cm,质地较硬,表面不光,不能随吞咽而上下移动,同时伴有局部疼痛,音哑,临床考虑为石瘿。行同位素131I扫描,其结果多是
龟版的功效为
经过风险分析,确定了项目中存在的风险以及这些风险发生的可能性,确定了这些风险对项目的影响和可探测度,并排出了风险的优先级,在此之后就可以根据风险性质和项目对风险的承受能力制定相应的防范计划,即( )。
根据技术分析理论,不能独立存在的切线是( )。
企业在批量生产阶段,对供应商的质量控制主要包括________。
教师的平均工资水平应当()国家公务员的平均工资水平,并逐步提高。建立正常晋级增薪制度,具体办法由国务院规定。
=___________.
最新回复
(
0
)