首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Why did Richard give up his job in an investment corporation?
Why did Richard give up his job in an investment corporation?
admin
2012-01-23
36
问题
Why did Richard give up his job in an investment corporation?
Woman: Good morning, Richard. Now, in 1994 you were a computer science graduate with a good job working for an investment company …and then you started Bookstore. Why?
Man: Well, I was thirty and settled at work, but then I came across a report predicting annual internet growth at 23%. The figure was like an alarm clock ringing in my head I started to think about the regrets I might have at eighty. I realised I probably wouldn’t even remember the things that seemed important in my thirties(like getting my end-of-year pay bonus). But I’d definitely tell myself I’d been a fool to ignore the internet.
Woman: How did you go about choosing a product?
Man: Well, I drew up a list of twenty products, from clothes to gardening tools, and from that I got a shortlist of five, and then I assessed them. I thought about market growth in different countries and I also did some research into suppliers. But there were other important retail for too high a figure. I thought that since many people would be buying from the internet for the first time, they might be afraid to take a risk with large amounts of money.
Woman: And what made you decide on books?
Man: Well, basically, I found out that books had an eighty-two billion dollar market worldwide.
There’s also a high demand for CDs—a product I nearly went for—but with books there’s much wider choice. There’re 3 million items in the book category, but only 300,000 in CDs. This choice meant the capabilities of the computer—in organisation and selection—could be put to good use.
Woman: Bookstore has certainly been very successful. Why do you think that is?
Man: Well, it’s not been easy. For the first five years, it was a struggle raising funds and developing the right software. The ideas weren’t the difficult bit. If you and I sat down here for an hour, we’d come up with a hundred good ideas. The hard bit is making those ideas work. There are several key elements, which for me were research, recruiting the right staff, and prioritising.
Woman: And you’re satisfied with your customer growth?
Man: Well, it was a bit slow at first but then it picked up and from May 1997 we started to see our greatest growth. We went from a hundred and twenty million dollars annual sales revenue to two hundred and thirty million dollars by the end of that year, and from 340,000 customers to 15 million. 58% of them were repeated customers. By 1998, sales had reached almost three hundred and tea million dollars.
Woman: And is Bookstore’s success reflected in its profits?
Man: Well, at the moment we’re focusing on introducing ourselves to customers and we spend a lot on advertising. Anything else would be a poor management decision. But of course, it’s reflected in our final figures. It’s not unusual for a four-year-old company like ours to be in an investment cycle. What is more unusual is for a young company like Bookstore to be sold on the stock market, which happened in July 1997.
Woman: Bookstore is well-known for its high-quality customer service. What is the secret of your success in this area?
Man: Well, firstly our books are delivered fast and any complaints are dealt with by email and what’s important is that the email is always answered in a friendly way, with the emphasis on "the customer is always right" . In fact, customers sometimes feel guilty about complaining because Bookstore staffs are so helpful! Regular customers are recognised when they go to our website, and we suggest titles to them, based on their previous purchase.
Woman: Do you think Bookstore offers a better service than its competitors?
Man: Well, yes. We’d been in the market for about two years before most of our competitors started so we had a head start and although some have caught up now, we’re still cheaper. Our book price includes tax and delivery. Most of our competitors’ prices don’t. But what’s the most important is that Bookstore has a talented, hardworking staff. As an incentive, everyone’s offered shares in the company and this helps to create a sense of ownership. We provide a better service because of that.
Woman: Thank you, Richard. It’s very interesting to talk to you…
选项
A、Because at that time there were too many graduates of computer science
B、Because he loved books more than computers
C、Because he felt that internet had a bright future
答案
C
解析
题干问的是理查德为什么放弃自己在投资公司的工作。C项是正确答案,因为他觉得因特网在将来的发展空间很大。A项意为“因为那个时候电子科学毕业生太多了”,对话中没有提到这点。B项意为“他爱书胜过电脑”,文中未提及。据文意,可判定C项正确。
转载请注明原文地址:https://kaotiyun.com/show/XyOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatisthespeakermainlydiscussing?
Whatdoesthewomanrequest?
Whatarethespeakersmainlydiscussing?
A、 B、 C、 BThesecondspeakeragreesthatthefirstspeakerdoesn’tgetenoughvacationtime.Choice(A)ass
Whatisthespeakerdiscussing?
Howwillthenextday’sweathercomparetothecurrentday’s?
WhoisRichard?
HowtoapproachSpeakingTestPartThree•Inthispartofthetestyouworkwiththeothercandidate.Theexaminergivesyoua
WhatmakesMr.Readydefeathiscompetitors?
CompanyStructureMostorganisationshavehierarchicalorpyramidalstructure,withonepersonoragroupofpeopleatthet
随机试题
19世纪末,导致对原有的政党分赃制进行改革,并实行“功绩制”的文官制度的是美国国会通过的_________。
[*]
30岁已婚女性,公司职员,发现明显消瘦2个月,近1个月进食增多,并感觉疲乏,常有心慌,怕热多汗,易激动而住院。检查后为甲状腺功能亢进症(Graves病),长期抗甲状腺药物治疗最可能的预后
某单位办公楼工程,总建筑面积2.6万m2,地上16层,该工程基础采用桩基础,主体为框─剪力墙结构,由某建筑施工企业负责施工。在工程施工过程中,发生了如下事件:事件一:在土方填筑过程中发现,回填土经夯实后检测,其密实度达不到设计要求。
灯丝:电灯
王某伙同张某长期在甲市乙县实施抢劫、盗窃等犯罪活动,后被公安机关抓获,并移交甲市中级人民法院审判。在该案审理过程中,发现张某在丙市丁县还犯有故意杀人罪,于是中止审理。该案重新侦查后,应当移交()。
(2006年第2题)“只有音乐才能激起人的音乐感:对于没有音乐感的耳朵来说.最美的音乐也毫无意义”。这表明
(87年)∫-χπχ4sinχdχ=_______.
A、Drinkingaddiction.B、Gamblingaddiction.C、Internetaddiction.D、Drugaddiction.C录音中提到,如同过量饮酒和沉迷赌博一样,人们滥用互联网,这个现象被称为网络成瘾症(In
BackinthecarefreedaysoftheNoughtiesboom,Britain’syoungstersweresweptalongbythebuy-now-pay-latercultureembraced
最新回复
(
0
)