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You will hear a piece of news. For each question 23-30, mark one letter A, B or C for the correct answer. You will hear the reco
You will hear a piece of news. For each question 23-30, mark one letter A, B or C for the correct answer. You will hear the reco
admin
2012-10-17
43
问题
You will hear a piece of news.
For each question 23-30, mark one letter A, B or C for the correct answer.
You will hear the recording twice.
PART THREE
Anchor: Finally this evening, the Ford Motor Company is embarking on an extraordinary attempt to stand out in a cluttered field of commercials. Next Monday night the company has bought two minutes of commercial time, that’s a lot, at the same time in nearly every conceivable television market in the world. Here is our correspondent Paul Moodie.
Paul Moodie: No matter what continent, no matter what country, when it’s 9 o’clock Monday night, 13-year-old Welsh soprano Charlotte Church will be on television, singing "Just Wave Hello". There is no sales pitch. Ford’s millennium message is designed not to sell cars, but image.
Jim Schroer: "The word communicated to people, rather than the word that Ford is there and will be there, it’s part of their lives."
Paul Moodie: For almost the entire last year of the old millennium, Ford and its producers have been preparing the 2-minute commercial intended to greet the new millennium and show the diversity of Ford customers. They filmed for three months in nine countries. That, plus the cost of running the ad, would total tens of millions.
选项
A、Sell cars.
B、Sell image.
C、Advertise.
答案
B
解析
关键信息:Ford’s millennium message isdesigned not to sell cars,but image.福特的千年致辞不为售车设计,而是为了“销售”形象。故B正确。
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本试题收录于:
BEC高级听力题库BEC商务英语分类
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BEC高级听力
BEC商务英语
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