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  3. When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear

When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear

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问题     When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear signal that a change is needed. For a variety of reasons, any company can suddenly lose the competitive advantage that it previously enjoyed. The mark of a strong business, however, is its ability to overcome such setbacks and reclaim its position as the front runner in its field.
    One of the greatest variables in the process, however, is technology, which on one hand makes businesses more efficient and thus profitable than previously thought possible, but changes at such a rapid pace that few businesses utilize it to its full potential. Those companies that invest heavily in the latest technology of the day may find their machines outdated and obsolete the next year, thus losing the advantage that they hoped to gain, and also a substantial amount of investment money as well. Those who are more cautious and buy less of the latest gadgetry may learn that technology changes more slowly, and their competitors who invested more heavily now hold the upper hand. It’s a game of hit and miss.
    Because of the uneven and unpredictable pace of progress between technological fields, companies are devoting more and more resources to not only acquiring more of the latest developments, but researching the factors that determine their production so as to position themselves better to adapt to the next change. This strategy has been producing positive results for those who employ it, but it is a massively expensive one, limiting its viability to only the largest companies, who are already enjoying many advantages in the market.
    Such dynamics make it increasingly difficult for new startup companies to break into established markets, lacking the funding and cash reserves necessary to play the game the same way as the big boys do. The same technology that keeps the large companies on top, however, can still topple them. New, smaller companies have less to lose and thus can afford to gamble on new technologies that larger companies consider too risky to devote themselves to. In the rare occurrences when these risky endeavors bear fruit, proving themselves to be the way of the future, the rewards to those daring enough, or small enough, to invest in them prove well worth the effort.
The most appropriate title for this text would be______.
选项 A、Technology: The Equalizing Factor
B、Gambling on Technology
C、The Proper Applications of Technology in Business
D、The Technological Edge: Key to Business
答案C
解析 属主旨思想题。由第一题的分析得知，全文主要论述了技术对公司企业的影响，最后两段还对大、小公司提出了建议。由此可见，选项C符合文意。选项A与第二段第一句意思不符：技术是竞争过程中最大的变数之一；选项B只是最后一段中提到的一个小细节，不足以概括全文；选项D与最后一段第二句意思不符：水能载舟，也能覆舟，让大公司领先的技术也可以让它垮掉。
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