首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
admin
2012-01-19
88
问题
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: anxious fliers—those concerned with safety, relaxation, and cleanliness and travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.).These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad. enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
What’ s the author’ s purpose in writing this passage?
选项
A、To show the inability of trains to compete with planes with respect to speed and convenience.
B、To stress the influence of the automobile on America’ s standard of convenience.
C、To emphasize the function of travel agencies in market promotion.
D、To illustrate the important role of persuasive communication in changing consumer attitudes.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/YCjd777K
本试题收录于:
公共英语三级笔试题库公共英语(PETS)分类
0
公共英语三级笔试
公共英语(PETS)
相关试题推荐
ReadthefollowingtextsfromanarticleinwhichpeopletalkedaboutEnglishstudy.Forquestions61to65,matchthenameofe
Inancienttimesmostculturesandcivilizationsmadesomereferencetotheoriginoftheirlanguages.However,theydidnotstu
Text…Dadwas【C1】______80.Buthealwayslaughed【C2】______myconcerns.Nowthecancercameback.Hehadamonth,two【C3】_
Readthetextsfromamagazinearticleinwhichfivepeopletalkedabouttheirfirst-timecruises.Forquestions61to65,match
Applecomputerintroduceditspioneering,user-friendlyMackintoshcomputerin1984.The"Mac"quicklybecamepopularandappear
Applecomputerintroduceditspioneering,user-friendlyMackintoshcomputerin1984.The"Mac"quicklybecamepopularandappear
Applecomputerintroduceditspioneering,user-friendlyMackintoshcomputerin1984.The"Mac"quicklybecamepopularandappear
Applecomputerintroduceditspioneering,user-friendlyMackintoshcomputerin1984.The"Mac"quicklybecamepopularandappear
Readthefollowingparagraphsinwhichfivepeopletalkaboutbeauty.Forquestions61to65.matchthenameofeachspeaker(61
Readthefollowingparagraphsinwhichfivepeopletalkaboutbeauty.Forquestions61to65.matchthenameofeachspeaker(61
随机试题
女,3岁。自幼呼吸较急促,消瘦,乏力,常患呼吸道感染。剧烈哭吵时,唇周青紫,体检胸骨左缘第3~4肋间可闻及3~4级粗糙的收缩期杂音,X线检查左右心室增大,肺动脉段突出,可见肺门“舞蹈”,最可能的诊断是
使用呼吸机的患者常常用手势和表情与护士传递交流信息,此时的非语言行为对语言具有()。
一台UN=10kV、PN=200kW、COSα=0.707的三相电动机,若要功率因数提高为0.92,需要多大无功补偿量Qc?
注册安全工程师下列()行为违法。
一、注意事项 1.《申论》考试,与传统作文考试不同,是对分析材料的能力、表达能力的考试。 2.作答参考时限:阅读资料40分钟,作答110分钟。 3.仔细阅读给定的资料,按照后面提出的“申论要求”依次作答。二、资料1.贵州的汞储量居
损失厌恶是指人们面对同样数量的收益和损失时,认为损失更加令他们难以忍受。同量的损失带来的负效用为同量收益的正效用的2.5倍。损失厌恶反映了人们的风险偏好并不是一致的,当涉及的是收益时,人们表现为风险厌恶;当涉及的是损失时,人们则表现为风险寻求。根据上述定义
将展开为x+1的幂级数.
宽带综合业务数字网B-ISDN在数据传输网中选择了【 】技术。
Theideaoftravelingthrough______spacetootherplanetsinterestsmanypeopletoday.
A、Theimpactofsmokinglastslessthan30years.B、Smokinghasalong-termimpactonourmolecularmachinery.C、Damagescaused
最新回复
(
0
)