首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Questions 13—18 Look at the article about the poll and the questions below. For the question 13-18, mark one letter A, B, C or D
Questions 13—18 Look at the article about the poll and the questions below. For the question 13-18, mark one letter A, B, C or D
admin
2011-01-22
83
问题
Questions 13—18
Look at the article about the poll and the questions below.
For the question 13-18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
The Use of Ads
Advertising may legally contain opinions and exaggerations which are misleading. There " legal lies" are called puffs because they puff up a product’s qualities and make it seem better than it really is. Learn how to spot advertising puff.
Advertising is controlled by law. The Federal Trade Commission (FTC) regulates the content of advertisements—what the manufacturer can and can not say about its product. You as a consumer can protect yourself from misleading ads by learning how to recognize them.
Misleading advertising often presents the seller’s opinion as if it were fact. " Zeno’s Cola is the finest soft drink. " " Acme Cars give you the most comfortable ride in town. " When you see advertisements like this, ask yourself " Who says so?" This is the type of advertising puff that reflects an opinion. The words " finest" and " most" show that a judgement is being made—a personal opinion, not a statement of fact. Of course the Zeno Company thinks their cola is the finest. They want you to think so too, so you’ll buy it.
Some advertising puffs try to connect an unrelated quality to a product. For example, beauty and popularity are often linked with perfume, cars, mouthwash, or toothpaste. This kind of advertising is called " image making" . Will you really meet nicer people if you drive a.Panther automobile? Will people think you’re sexier if you brush your teeth with Sparkle toothpaste? Of course not. When you see these advertisements, remember that very few products will automatically make you a better or happier person. Some advertising puffs describe the product accurately but are still misleading. For instance, a leading hamburger is described as a quarter of a pound. This statement is true: the hamburger does weigh a quarter of a pound—before cooking. Since it’s purchased after being cooked, this claim may be classified as puff.
Check the frozen food aisle in your supermarket. A frozen pie is labeled as a " nine-inch pie. " This statement is true if you measure the pie from the outside of the rim on one side to the other side. The actual body of the pie is only 7.5 inches. If you buy a standard nine-inch pie plate for making your own pies, you’ll see that the nine-inch measurement is for the inside of the pie.
You should always question the claims made by any advertisement. Ask yourself: will the product really do all of these things? Is it truly the best?
We can learn from the passage that the hamburger described as a quarter of a pound is______a quarter of pound after being cooked.
选项
A、heavier than
B、really
C、lighter than
D、slightly heavier than
答案
A
解析
这是商家诱骗消费者的又一个小手段。从文章倒数第三段最后二句即可得出。
转载请注明原文地址:https://kaotiyun.com/show/YsoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readtheextractbelowfromabookaboutcorporateplanning.ChoosethecorrectwordtofilleachgapfromA,B,CorDonthe
Lookatthestatementsbelowandthefivenewsitemsonvariouscompaniesontheoppositepage.Whichreport(A,B,C,DorE)doe
Lookatthestatementsbelowandthefivenewsitemsonvariouscompaniesontheoppositepage.Whichreport(A,B,C,DorE)doe
Readthetextbelowaboutdecidingwhattopay.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyi
Readthefollowingextractfromanarticleaboutwhatairlineallianceswilltaketopeopleandthoseairlinecompanies,andthe
Lookatthestatementsbelowandthefiveextractsfromanarticleabout"Dilution"ofcontrolinwardandoutward.Whicharticle
Lookatthestatementsbelowandthefiveextractsfromanarticleabout"Dilution"ofcontrolinwardandoutward.Whicharticle
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutcharacteristicsandtraitsofeffectiveleaders.Whi
ReadthistexttakenfromanarticleaboutPersonnelManagement.Choosethebestsentencetofilleachofthegaps.Foreachgap
Lookatthestatementsbelowandatthefiveextractsfromanarticleabouttherelationshipbetweenstrategicalliancesandorg
随机试题
下列属于数字集成电路的是()。
A.肺癌B.乳腺癌C.皮肤癌D.肠道腺瘤病携带突变APC基因者易患
实脾散的功用是
调制箍围药,取其清凉解毒作用的,应选用()
(2006年)图8—39所示电路中,变压器视为理想的,R2=R1,则输出电压与输入电压的有效值之比为()。
纳税人发生解散、破产、撤销以及其他情形,依法终止纳税义务的,按照规定不需要在工商行政管理部门办理注销登记的,应当自有关机关批准或宣布终止之日起()日内,办理注销税务登记。
在《普通高中生物学课程标准(2017年版)》中,课程的基本理念不包括()。
根据以下资料,回答以下问题。2011年全国社会消费品零售总额达183919亿元,比2002年增长2.8倍,年均增长达16.1%。2011年城镇人均消费支出15160.9元,是2002年的2.5倍:2011年农村人均消费5221元,是20
[2001年]设总体服从正态分布N(0,22),而X1,X2,…X15是来自总体X的简单随机样本,则随机变量服从__________分布,参数为___________.
下列设备中,可以作为微机输入设备的是______。
最新回复
(
0
)