2. 外语
  3. Read the extract below from a book about corporate planning. Choose the correct word to fill each gap from A, B, C or D on the

Read the extract below from a book about corporate planning. Choose the correct word to fill each gap from A, B, C or D on the

admin2013-04-20  25
问题 Read the extract below from a book about corporate planning.
Choose the correct word to fill each gap from A, B, C or D on the opposite page.
For each question(21-30), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
                        What is corporate planning?
Corporate planning may be(0)______as the careful and systematic taking of strategic decisions. In contrast to a short-term plan like a budget, a corporate plan is concerned with taking a long-term (21)______of future developments and with designing a strategy so that the organisation can achieve its chosen objectives. Many large companies now recognise the importance of(22)______ a formal approach to developing a corporate plan. They prepare ’scenarios’ or forecasts of future developments in the(23)______in which they wish to operate, in order to examine whether decisions taken in the present will result in success in the future. In recent years, companies have been developing more sophisticated(24)______with which to analyse the risks involved in such decisions.
(25)______, for example, an oil company deciding if it should invest in a new refinery. Faced with this decision, involving the(26)______ of millions of pounds on something which might have a life of 15 years or more, the company must have a sound basis for its decision. In this case, it needs to know whether it can be(27)______of a market for the extra volume of its refined products, and it needs to know whether they can be produced profitably. In addition, it is necessary to study the(28)______of crude oil and other supplies needed in the process.
Corporate planning, therefore, involves three main areas:(29)______ the long-term objectives of an organisation, deciding what market (30)______there may be and formulating a product policy to satisfy them.

选项 A、techniques
B、ideas
C、styles
D、ways
答案A
解析
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