首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising in particular relies on targeting specific groups of readers, and one of the most frequent ways which advertising【S1
Advertising in particular relies on targeting specific groups of readers, and one of the most frequent ways which advertising【S1
admin
2016-10-21
113
问题
Advertising in particular relies on targeting specific groups of
readers, and one of the most frequent ways which advertising【S1】______
language addresses a set of readers is by using the direct address
term " you". The French political theorist Louis Althusser has
described the way in which the most people will tend to identify【S2】______
themselves with the addressee when they hear the call " Hey,【S3】______
you!" , even though they may not be the person it is addressed.【S4】______
He calls this phenomenon interpellation, or " hailing" and it has
been a useful way of accounting for the powerful device of direct
address which " position" hearers in many forms of ideological【S5】______
discourse, including advertisements.
In advertising, this use of the interpersonal dimension of
language through direct address is one of the most prominent
devices for target readers. This can be in the form of a statement【S6】______
containing the second personal pronoun " you" or questions【S7】______
implying a potential answerer. Nevertheless, the use of imperatives【S8】______
such as " Just do it," which are called directives, is another way
in which advertisements draw in the interpersonal dimension of【S9】______
language. Directives are a category of speech acts which involve
the speaker requesting, instructing or ordering a designating hearer【S10】______
or group of hearers to do something. In advertising discourse,
directives again create that interpersonal link between the text and
the reader.
【S9】
选项
答案
in(draw后面的in)一on
解析
draw on意为“利用;依赖”。
转载请注明原文地址:https://kaotiyun.com/show/ZN7O777K
0
专业英语八级
相关试题推荐
BritishsovereigntyinNewZealandwasestablishedbytheTreatyofWaitangi,signedatWaitangiin______.
Fromaveryearlyage,perhapstheageoffiveorsix,IknewthatwhenIgrewIshouldbeawriter.Betweentheages【M1】______
______isByron’smasterpiece,agreatcomicepicoftheearly19thcentury.
Thespeciallanguagevarietywhichmixesorblendslanguagesusedforrestrictedpurposesisknownas
TheproblemofacidrainoriginatedwiththeIndustrialRevolution,andithasbeengrowingeversince.Themoreaccuratescie
Ofallthesymbols,______,whichareconsideredtorepresentfertilityandnewlife,arethosemostfrequentlyassociatedwithE
StrategiesforWritingaLiteratureReviewAliteraturereviewdiscussespublishedinformationinaparticularsubjectarea.
Aftervaccinesandbednets,couldthehumblecookingstovebethenextbigideatosavemillionsoflivesinpoorcountries?Hi
PASSAGEFOURWhydoscientistsexaminethegenomesofastronauts?
PASSAGEFOURIntheletterlyingonatable,whatdidtheladywrite?
随机试题
()的关系问题是认识和处理人生问题的重要着眼点和出发点。
患者尿中夹砂石,排尿涩痛,或排尿时突然中断,尿道窘迫疼痛,少腹拘急,往往突发,一侧腰腹绞痛难忍,甚则牵及外阴,尿中带血,舌红,苔薄黄,脉弦或带数。治当
关于钢结构螺栓连接施工方法的说法,正确的有()。
2011年7月1日,人民法院裁定受理债权人甲公司的破产申请,并指定乙律师事务所担任管理人。在10月10日召开的第一次债权人会议上,管理人将甲公司的有关情况汇报如下:(1)全部财产的变现价值为2000万元。其中包括:①已作为丁银行贷款等值担保物财产价值为2
按品种供应风险和重要性划分形成的品种战略,可分为()。
从所给四个选项中,选择最合适的一个填入问号处,使之呈现一定规律性。
社区工作的具体目标不包括()。
寡头垄断企业的定价方法不包括()。
设a>0为常数,则
Fromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousd
最新回复
(
0
)