首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
Brotherly Love Adidas and Puma have been two of the biggest names in sports shoe manufacturing for over half a century.
Brotherly Love Adidas and Puma have been two of the biggest names in sports shoe manufacturing for over half a century.
admin
2014-02-27
8
问题
Brotherly Love
Adidas and Puma have been two of the biggest names in sports shoe manufacturing for over half a century.
Since 1928 they have supplied shoes for Olympic athletes, World Cup-winning football heroes, Muhammad Ali, hip hop stars and rock musicians famous all over the world. But the story of these two companies began in one house in the town of Herzogenaurach, Germany.
Adolph and Rudolph Dassler were the sons of a shoe maker. They loved sport but complained that they could never find comfortable shoes to play in. Rudolph always said, "You cannot play sports wearing shoes that you’ d walk around town with. " So they started making their own sports shoes. In 1920 Adolph made the first pair of athletics shoes with spikes(钉), produced on the Dasslers’ kitchen table.
On 1st July 1924 they formed a shoe company, Dassler Brothers Ltd and they worked together for many years. The company became successful and it provided the shoes for Germany’ s athletes at the 1928 and 1932 Olympic Games.
But in 1948 the brothers argued. No one knows exactly what happened, but family members have suggested that the argument was about money or women. The result was that Adolph left the company. His nickname was Adi, and using this and the first three letters of the family name, Dassler, he founded Adidas.
Rudolph relocated across the River Aurach and founded his own company too. At first he wanted to call it Ruda, but eventually he called it Puma, after the wild cat. The famous Puma logo of the jumping cat has hardly changed since.
After the big split of 1948 Adolph and Rudolph never spoke to each other again and their companies have now been in competition for over sixty years. Both companies were for many years the market leaders, though Adidas has always been more successful than Puma. A hip hop group, Run DMC, has even written a song called "My Adidas" and in 2005 Adidas bought Reebok , another big sports shoe company.
The terrible family argument should really be forgotten, but ever since it happened, over sixty years ago, the town has been split into two. Even now, some Adidas employees and Puma employees don’ t talk to each other.
Adolph found his own shoe company called Puma.
选项
A、True
B、假
C、Not Given
答案
B
解析
查找细节信息。题干:阿道夫成立了自己的彪马鞋业公司。由关键词Adolph和Puma可定位到文中第5、6段。根据文中信息可知,两兄弟因争吵分家后,阿道夫成立了阿迪达斯公司,鲁道夫成立了后来的彪马公司。故题干陈述错误,本题选B项。
转载请注明原文地址:https://kaotiyun.com/show/Zb8R777K
本试题收录于:
英语(二)题库公共课分类
0
英语(二)
公共课
相关试题推荐
学生关系模式如下学生(学号,姓名,性别,年龄)其中属性“性别”是()
VisualFoxPro中的索引种类不包括()
Duringthepasttwodecades,researchhas______ourknowledgeofdaydreaming.
Whetherornotthenewplanwillyieldanypositiveresults______tobeseen.
Itisnoteasytodecidewhetherareportistrueornot.OnereportofanunidentifiedobjectcamefromaBritishaeroplaneon
Animalresearchisirrelevanttoourhealthanditcanoftenproduce______(mislead)results.
Thefirsttextbooks______forteachingEnglishasaforeignlanguagecameoutinthe16thcentury.
"TheTruthAboutPlastic"Ifyouknowwheretofindagoodplastic-freeshampoo,canyoutellJeanneHaegele?LastSeptember
"TheTruthAboutPlastic"Ifyouknowwheretofindagoodplastic-freeshampoo,canyoutellJeanneHaegele?LastSeptember
随机试题
我国现行产品质量标准是由________、________、________、________、________。
女性,21岁。心慌、多汗,多食、消瘦4月余。体检:甲状腺Ⅱ°肿大,右上极可闻及血管杂音。为明确诊断,行下列哪项检查
A.腹股沟斜疝B.腹股沟直疝C.股疝D.切口疝(2009年第147题)发生率最高的疝是
水分子跨细胞膜转运方式有
关于行政监察机关监督说法正确的是()。
地质雷达探测是利用电磁波在隧道开挖工作面前方岩体中的传播及反射,根据传播速度和反射脉冲波走时进行超前地质预报的一种物探方法。结合背景材料,回答下列有关地质雷达探测法方面的问题。地质雷达探测法具有()特点。
法人产权是所有权的()行为。
企业利用留存收益方式筹集到的资金是()。
提到足球和围棋。你会联想到什么?
下列关于IEEE802.11标准的描述中,错误的是()。
最新回复
(
0
)