首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of
admin
2014-03-22
52
问题
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions (并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed (剧增) since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
The issue of media ownership is important because______.
选项
A、it affects the amount of money the stockholders will make
B、it decides whether we can have different aspects of the media
C、it means that more and more people will hold onto only a few stations
D、it concerns the channels through which to express opinions
答案
D
解析
细节题。最后一段第二句说,如果这个国家的媒体操纵在少数几家公司手里,发表不同政治观点和新思想的渠道就会受到限制。因此D是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/ZiXO777K
0
在职攻硕英语联考
相关试题推荐
Thepressmockedhisattemptstoappealtoyoungvoters.
TheInternetisaglobalnetworkthatconnectsothercomputernetworks,togetherwithsoftwareandprotocolsforcontrollingthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
ThereareAmericanswhovisitFranceandcomebacksaying“theFrencharesorude.”Ifeeldifferently.IthinkAmericansperce
AmericanandChineseculturesare【C1】______insomeways.AnAmericanhostess,【C2】______forherculinary(烹调)skill,islikely
AmericanandChineseculturesare【C1】______insomeways.AnAmericanhostess,【C2】______forherculinary(烹调)skill,islikely
Themagicianpickedoutseveralpersons______fromtheaudienceandaskedthemtohelphimwiththeperformance.
InMicrosoft’slatestattempttoreachouttobloggers,thecompanyrecentlygaveawayexpensivelaptopsloaded【C1】______itsnew
InMicrosoft’slatestattempttoreachouttobloggers,thecompanyrecentlygaveawayexpensivelaptopsloaded【C1】______itsnew
HerofficeintheFirstNationalBankbuildingisprovisional.
随机试题
乳腺癌的病因包括:______;______;______;______;______;______,______等。
“元诗四大家”指__________、__________、__________、__________。虞集为“元诗四大家”之首。
对军团菌肺炎,以下说法正确的是
患者,女性,35岁,用力排便时,肛门有一肿物脱出,不能回缩,伴有疼痛,且便后肛门滴血,该患者患的是
非甾体抗炎药常见的不良反应是
(2008年真题)图6-52所示两水箱水位稳定,水面高差H=lOm,管径d=10cm,总长l=20m,沿程阻力系数λ=0.042,已知所有的转弯、阀门、进出口的局部损失合计为hj=3.2m。则通过管道的平均流速为()m/s。
下列选项中,属于会计人员职权的有()。
下列有关生命的物质基础和结构基础的阐述,正确的是()。
Iprefertocommunicatewithmycustomers______(通过写电子邮件而不是打电话).
以下作者曾获得过“茅盾文学奖”的有()。
最新回复
(
0
)