首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2022-06-16
69
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays...’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, cither, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which arc in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ’hatch, match and dispatch’ column but by far the most fascinating section is the personal or ’agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
What is main idea of this passage?
选项
A、Advertisement.
B、The benefits of advertisement.
C、Advertisers perform a useful service to communities.
D、The costs of advertisement.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/ZuTO777K
0
考博英语
相关试题推荐
Sciencehasmadegreat______duringthepast20years.
Heisa(n)______andwell-behavedchild,buthisparentsworryabouthimforhetalkstoolittle.(2005年春季电子科技大学考博试题)
Itisimportantthatanundergraduate______agradepointaverageofB"inhismajorfield.(2008年四川大学考博试题)
Thereceptionwasattendedbyvarious______membersofthelocalcommunityandrepresentativesofregionalindustries.(2004年西南财经
Thefoodwasdivided______accordingto(heageandsizeofthechild.(2007年中国人民大学考博试题)
Mr.Danewentthroughhisdaughter’sessaycarefully,toeliminateslangwordsfromit(2004年秋季电子科技大学考博试题)
Mostoftheflightshaveabaggage______of44lbsperpassenger.
ReadingthefollowingpassagecarefullyandthenwriteasummaryofitinEnglishinabout120words.Thesuccessoffailure
Vitaminsareorganiccompoundsnecessaryinsmallamountsinthedietforthenormalgrowthandmaintenanceoflifeofanimals,
Readthefollowingpassagecarefullyandthenparaphrasethenumberedandunderlinedparts.(’’Paraphrase"means"toexplainthe
随机试题
假设CPU执行某段程序时,950次从Cache得到数据,50次从主存得到数据,已知Cache存取周期为50ns,主存存取周期为200ns(设每次访问时,Cache访问与主存访问并发进行,如Cache命中则中断主存的访问)。求:Cache-主存系统的
尿道损伤的处理原则是什么?
单位工程概算内容不包括()。
企业的净利润即税后利润,它是企业营业利润减去所得税费用后的差额。()
根据规定,商业承兑汇票的出票人应是()。
甲酒厂为增值税一般纳税人,2017年8月发生以下业务:(1)购进生产用原材料,取得增值税专用发票上注明的价款50000元,增值税8500元,委托运输企业(增值税一般纳税人)将原材料运回酒厂,支付不含税运费1000元,取得增值税专用发票。(2)从小规模纳
注册会计师在审计过程中获取实物证据的审计方法有( )。对于特定被审计单位而言,审计风险和审计证据的关系可以表述为( )。
以下是略有删节的公文部分内容,阅读之后回答41~45题。1.满足人民基本文化需求是社会主义文化建设的基本任务。必须坚持政府主导,按照_________、_________、_________、_________的要求,加强文化基础设施建设,完善公
关于法律推理,下列说法正确的是()。(2017单8、2017法单3)
如果要把viodfun()定义为类X的友元函数:则应在类X的定义中加入语句【】。
最新回复
(
0
)