首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a Chinese ceramics manufacturer talks with an American importer. For each question(23-30), mark one letter(A, B o
You will hear a Chinese ceramics manufacturer talks with an American importer. For each question(23-30), mark one letter(A, B o
admin
2014-02-03
50
问题
You will hear a Chinese ceramics manufacturer talks with an American importer.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording.
Anxious fliers are NOT concerned with
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted; 1)Anxious fliers — those concerned with safety, relaxation, and cleanliness 2)Travel-lovers — those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as a wonderful adventure.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
选项
A、safety.
B、freedom.
C、cleanliness.
答案
B
解析
第二段1)中提到“anxious fliers—thoseconcerned with safety,relaxation…”选项中只有freedom没有提到。
转载请注明原文地址:https://kaotiyun.com/show/aezO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
Writeananswertooneofthequestions2—4inthispart.Write200—250wordsontheseparateanswerpaperprovided.Quest
YouaretheSalesManagerofatradecompany.Youpaidavisittoaseafoodcompanylastweekandgotverywarmreceptionthere
-Yourmanagerislookingforanassistantnowadays.YouwanttorecommendyourclassmateMarytoworkinyourcompany.-Write
Oneofyourbiggestcustomersrecentlystartedpurchasingfromacompetitorinsteadoffromyourorganisation,andyourManaging
Youworkinyourcompany’sheadofficeandyouhaverecentlyvisitedoneofthecompany’sretailoutlets.Yourlinemanagerhas
Yourcompanyhasrecentlyexperiencedadropinoverseasales,sotheSalesManagerhasaskedyoutoconsiderwaysofimproving
Writeananswertooneofthequestions2-4inthispart.Writeyouranswerin200-250words.Severalstaffinyourdepartme
Writeananswertooneofthequestions2-4inthispart.Writeyouranswerin200-250words.YourChiefExecutivehasaske
Dearsir,ThankyouforyourkindletterofDecember11,2003.Wearehappytoknowthatourpaperentitled"Purificationo
ThemergerwasexpectedtohelpthecombinedcompanytoThefirsttaskwhichthespeakersetsthestudentsisto
随机试题
A.二尖瓣区吹风样收缩期杂音B.主动脉瓣区喷射样收缩期杂音C.肺动脉瓣区喷射样收缩期杂音D.二尖瓣区隆隆样舒张期杂音E.动脉瓣区叹息样舒张期杂音主动脉瓣狭窄时听到的杂音()
下列哪一项不是环境毒理学研究的内容和任务
道路绿化有多种布置形式,其总宽度一般占道路总宽度的()为宜。
根据个人所得税法的规定,下列选项中属于我国居民纳税人的是()。
根据关税法律制度的规定,下列进口货物中,实行从量计征进口关税的有()。(2016年)
A公司原持有B公司承兑的商业汇票,面值500万元,到期利息5万元。B公司因财务状况不佳,到期无力还款,A公司已将本金及利息转入“应收帐款”科目。现A公司与B公司协商,进行债务重组,A公司同意免去利息,再按面值减去20%,还款期延长1年,但附有一条件:如果B
将前景色设置为颜料盒的最后一种颜色,将背景色设置为浅黄色。在窗口中画一个长方形,并选择第二种样式。
有以下程序#includeintm1(intx,inty){returnx
Thechancesarethatshewillbecoming.Theunderlinedpartmeans______.
A、Theyusuallydon’tfollowfamilyrules.B、Theydon’tliketotakechancesintheirlives.C、Theyarelesslikelytobesucces
最新回复
(
0
)