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  3. It’s clear that anonymous social networks are growing quickly: Whisper has drawn 2.5 billion page views a month, while Secret ha

It’s clear that anonymous social networks are growing quickly: Whisper has drawn 2.5 billion page views a month, while Secret ha

admin2015-03-20  95
问题     It’s clear that anonymous social networks are growing quickly: Whisper has drawn 2.5 billion page views a month, while Secret has 3.5 billion page views; Snapchat has attracted 26 million users. Some call them online confessionals, others believe they’re merely a millennial fad, and most just see them as vehicles for inappropriate commentary. While that may be the case now, the noise will eventually die down.
    And more importantly, there is a larger lesson to be learned for companies looking to soon capitalize on this new and active audience. Like traditional social networks once were, anonymous ones are in their infancy, and the potential for services like Whisper is huge because there is legitimacy behind what people are saying. There’ s a strong need for enterprises to be able to capture public input in a place where customers feel safe in order to turn that feedback into action.
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答案 很明显，匿名社交网络正在快速发展：Whisper每月网页浏览量达25亿次，而Secret则高达35亿次；Snapchat吸引了2 600万的用户。有人把匿名社交网络称为网络忏悔室，也有人认为它只不过是一股千禧年的时尚风潮，而绝大部分人把匿名社交网络看成发表不当言论的工具。匿名社交网络现在的情况可能确实如此，但是针对它的非议在未来一定会烟消云散。 更为重要的是，企业要想充分利用这些新增且活跃的用户，还需要了解更多。像曾经的传统社交网络一样，匿名社交网络现在处于初期阶段，而且像Whisper这类的服务潜力巨大，因为匿名用户的言论背后有其合理性。企业对这种能够给予用户安全感的平台有强烈的需求，借助这个平台，企业就能够了解用户的反馈，从而将这些反馈付诸实施。
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