首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumers are concerned about the changes in the package size, mainly because ______. What started the public and Congressional
Consumers are concerned about the changes in the package size, mainly because ______. What started the public and Congressional
admin
2014-04-01
61
问题
Consumers are concerned about the changes in the package size, mainly because ______.
What started the public and Congressional concern about deceptive packaging rumpus?
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’s market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used for any thing but stuffing in to the garbage can.
选项
A、Consumer’s complaints about the changes in the package size.
B、Expensive packaging for poor quality products.
C、A senator’s discovery of the tricks in packaging.
答案
C
解析
作者就是认Senaor Hart在吃燕麦时发现商家搞的虚假包装而引出活题的。
转载请注明原文地址:https://kaotiyun.com/show/bZzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
Howmanyreallysufferasaresultoflabormarketproblems?Thisisoneofthemostcriticalyetcontentioussocialpolicyques
ChinesebankshavestartedofferingcarloanstohelpboosttheChineseeconomyandallowdomesticbankstoprepareforcompetit
"Howmanyofyouhavebeenangryatleastoncetoday?"askedtheconductorofananger-managementseminar.Accordingtoanartic
"Howmanyofyouhavebeenangryatleastoncetoday?"askedtheconductorofananger-managementseminar.Accordingtoanartic
CriticalSuccessfulFactorsofCRMImplementationsProjectPlanningProjectplanninginvolvesofsettingprojectgoals,identify
CriticalSuccessfulFactorsofCRMImplementationsProjectPlanningProjectplanninginvolvesofsettingprojectgoals,identify
•Readthearticleaboutinternationalauditingstandards.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyour
•Readthefollowingarticleaboutmergeandthequestionsontheoppositepage.•Foreachquestion15-20,markoneletter(A,B,
•Readtheextractbelowfromtheannualreportofabedmanufacturer.•Inmostofthelines(41-52)thereisoneextraword.I
随机试题
常用的灭火方法有()、窒息法、隔离法三种。
患者最可能诊断为关于患者目前的治疗正确的是
应用0.1%新洁尔灭溶液浸泡刀、剪、缝针应用10%甲醛溶液浸泡导尿管
吴茱萸汤主治证病机是
女性,28岁。C1Po,末次月经是1994年4月25日,预产期应是
甲亢危象最常见的诱发因素为
钻爆法的优点是()。
下列关于利率构成的各项因素的表述中,正确的有()。
在函数调用中,值调用方式将(32)。下面所定义的函数foo为值调用方式,函数g的第一个参数采用值调用、第二个参数采用引用调用方式传递数据。若有表达式y=foo(2),则foo调用执行之后,y被赋值为(33)。(32)
CD-ROM是______。
最新回复
(
0
)