首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Readers of a certain age can remember a time when a trip to McDonald’s seemed like a treat and when a small bag of French fries,
Readers of a certain age can remember a time when a trip to McDonald’s seemed like a treat and when a small bag of French fries,
admin
2015-02-12
69
问题
Readers of a certain age can remember a time when a trip to McDonald’s seemed like a treat and when a small bag of French fries, a plain burger and a 12-ounce Coke seemed like a full meal. Fast food wasn’t any healthier back then; we simply ate a lot less of it. How did today’s oversized appetites become the norm? It was largely the result of consumer manipulation.
Fast food’s marketing strategies succeed only when they induce a substantial number of us to overeat. Fast food restaurants, 20 years ago, figured out that they were sustained largely by a core group of "heavy users", mostly young, single males, who ate at fast-food joints as often as 20 times a month. Soon the race was on to capture a bigger share of these customers by streamlining food production and lowering prices.
It worked and if the marketing strategy had stopped there, we might not be the nation of fatties that we are today, but the imperatives of the marketplace are growth and rising profits, and once everybody had slashed prices to the bone, the franchises had to look for a new way to satisfy investors. And what they found was ... super-sizing.
Portion sizes had already been creeping upward. As early as 1972, for example, McDonald’s introduced its large-size fries. Here’s how it works. Let’s say a $1.25 bag of French fries costs $1 to produce. The potatoes, oil and salt account for only 20 cents of the cost. The other 80 cents goes toward all the other expenses. If you add half again as many French fries to the bag and sell it for $1.50, the non-food expenses stay pretty much constant, while the extra food costs the franchise only 10 more pennies. The fast-food joint makes an extra 15 cents in pure profit, and the customer thinks he’s getting a good deal.
The writer is critical mainly because______.
选项
A、he doesn’t think we are really getting a cheaper deal
B、he thinks we are manipulated to eat more fast food
C、he thinks that the fast food restaurants shouldn’t earn so much
D、he thinks the industry is deceiving the public about the real costs of supersizing
答案
B
解析
属主旨思想题。文章开始介绍现在人们胃口这么大是因为采用消费操纵,后文提到具体操控办法:降价,加大型号。这正是作者对快餐业持批评态度的原因。
转载请注明原文地址:https://kaotiyun.com/show/bo74777K
0
考研英语一
相关试题推荐
TheChangesofAmericanCollegeStudentsEnrollmentSystemInanidealworld,thenation’seliteschoolswouldenrollthemo
LimitedScienceandTechnologyicalAdvancementofAducationWhenitcomestousingtechnologytofostereducation,thepreva
AmericanIncentiveStudentofUniversityEconomizesaCommissaryTheonce-seen-everywherecafeteriatray.withsomanyglass
Sometimeswehavespecificproblemswithourmother;sometimes,lifewithhercanjustbehardwork.Iftherearedifficultiesi
JohnBattelleisSiliconValley’sBobWoodward.AsoneofthefoundersofWiredmagazine,hehashungaroundGoogleforsolong
TheWelfareConditionsandCommitmenttoWorkofBritishCitizensThatmythicalbeast,homoeconomicus,otherwisecalledEco
Untilrecently,mostpopulationgrowthhasoccurredinrelativelydenseurbanenvironments.In【C1】______words,evenifwewerew
AccordingtoDr.NoraVolkow,theuse,ofdrugsWecaninferfromthepassagethatwemaycureaddictionby
Youaregoingtoreadalistofheadingsandatextabouttheproblemofstaffrecruitmentofmostcompanies.Chooseaheadingf
Whenwomendobecomemanagers,dotheybringadifferentstyleanddifferentskillstothejob?Aretheybetter,orworse,manag
随机试题
林老师教初二的语文课。一天,刚上课时林老师就很兴奋地宣布:“我想告诉你们,我们班出了一位诗人。王哲写了一首很美的诗,我想读给大家听听。”林老师朗读了那首诗,它的确很美。然而,林老师注意到王哲的脸红了,看上去非常不安。班上有些同学在窃窃私语。后来,林老师问王
急性肾炎严重病例多发生在起病后
根据我国现行宪法关于特定主体权利的规定。下列说法中错误的是哪些?()
【2012专业案例真题下午卷】某教室平面为扇形面积减去三角形面积,扇形的圆心角为60°,布置如下图所示,圆弧形墙面的半径为30m,教室中均匀布置格栅荧光灯具,计算中忽略墙体面积,请回答下列问题并列出解答过程:教室的尺寸如下图所示:如下图所示,若该教
2006年5月,甲、乙、丙、丁、戊5家公司出资组建A有限责任公司,注册资本2000万元。其中,甲以货币出资500万元,乙以厂房作价出资600万元,丙以技术作价出资400万元;丁以设备作价出资200万元,戊以商标作价出资300万元。公司成立后,发现股东丁的设
()是银行的一种整体定位。
黑龙江省的第一部游记专著是()。
5/4,(),20,80
格林佛市政府管理的公共汽车的费用由本市的税收补贴,但是那些低车费的受益者中许多人都是来自格林佛市之外的到市区去上班的人。有些本市的议员认为:市政府的税收应该主要让那些交税的人受益,因此,公共汽车的票价应该上升,直至足够支付这项服务的成本为止。下面每
Howdoesyourreadingproceed?Clearlyyoutrytocomprehend,inthesenseofidentifyingmeaningsforindividualwordsandwork
最新回复
(
0
)