2. 考研
  3. Amtrak—the largest railway company in the U.S.—was experiencing a declining in rider-ship.【C1】________major concerns to Amtrak a

Amtrak—the largest railway company in the U.S.—was experiencing a declining in rider-ship.【C1】________major concerns to Amtrak a

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问题     Amtrak—the largest railway company in the U.S.—was experiencing a declining in rider-ship.【C1】________major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes【C2】________ ridership had been declining【C3】________ .
    At one time, trains were the only practical way to【C4】________the vast areas of the west. Trains were fast, very luxurious, and quite convenient【C5】________to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily【C6】________itself as the fastest method of traveling great distances.【C7】________, the task for DDB Needham was to【C8】________consumers to consider other aspects of train travel in order to【C9】________their attitudes and increase the likelihood that trains would be considered【C10】________ travel in the west.
    Two portions of the total market were targeted: anxious fliers—those concerned with【C11】________, and travel-lovers—those【C12】________themselves relaxed, casual, and interested in the travel experiences as part of【C13】________vacation. The agency then developed a campaign that focused on travel【C14】________such as freedom, relaxation, and enjoyment of the great western outdoors. It【C15】________experiences gained by using the trains and portrayed western train trips as wonderful adventures.
    Advertisements showed pictures of the beautiful scenery that【C16】________be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.) . These ads were strategically placed among【C17】________oriented TV shows and programs involving nature and America in order to most【C18】________reach target audiences. Results were【C19】________. The Empire Builder, which was focused on in one ad, had a fifteen percent【C20】________in profits on its Chicago to Seattle route.
【C9】
选项 A、strengthen
B、scold
C、change
D、transfer
答案C
解析 本填空的待选动词处于in order to之后，宾语为their attitudes，而且整个句子也是Therefore之后的部分，即由于汽车和飞机成了方便和快捷的交通工具，广告公司要相应做出努力增加火车客流的部分；同时本句子的原文信息也已给出暗示：the task for DDB Needham was to ________ consumers to consider other aspects of train travel in order to(诱导消费者考虑火车的其他方面)，综合这些线索，此处的动词是要改变their attitudes，答案应选择C)change。其他动词A)strengthen表示“加强”，B)scold表示“责骂、斥责”，D)transfer表示“转移”，均不符合题意。
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