首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
admin
2010-01-31
80
问题
• You will hear a business presentation about 3 simple selling tactics.
• As you listen, for questions 1—12, complete the notes, using up to three words or a number.
• You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into ______.
9. Put your prospect in the picture by dramatizing what it feels like to be ______.
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
DRAMATIC STATEMENT
解析
转载请注明原文地址:https://kaotiyun.com/show/cAOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 D、 Cpark作动词时是“停车”的意思,infrontof意为“在…前面”,building是房子、工厂、学校等“建筑物”的统称。
A、 B、 C、 BThesecondspeakeragreesthatthefirstspeakerdoesn’tgetenoughvacationtime.Choice(A)ass
Whatistheproblem?
Whatistheproblem?
A、 B、 C、 B此题内容是询问相关负责人。注意不要只听到问题中的schedule就选择与日期相关的选项(A)。选项(C)的前半部分Ithinkheis(responsibleforit)虽然也可以作为正确答
Whatinformationdoesthemanprovidethewoman?
Whatkindofinformationdoesthereportmainlyprovide?
Respondingtotheotherperson回应对方
Howdoyouseeflextime?Isitimportantornot?Why?
LeightonSchoolSCHOOLRULESEVERYPUPIL【C1】______THESCHOOLSOLDENOUGHTOHAVEASENSE【C2】______RESPONSIBILITY.WEDEP
随机试题
【2012年第3题】题21~25:一座35kV变电所,有两回35kV进线,装有两台35/10kV,5000kVA主变压器,35kV母线和10kV母线均采用单母线分段接线方式,有关参数如图所示,继电保护装置由电流互感器、DL型电流继电器、时间继电器组成,可靠
下列关于承揽国际工程时投标报价的标价组成,正确的是()。
被评估企业未来前5年预期收益现值之和为2000万元,折现率及资本化率同为10%,企业将一直持续经营下去。按年金法计算企业的整体价值最有可能的是()万元。
甲企业与乙企业签订协议有偿使用乙企业的某项非专利技术,该技术的预计使用年限为20年,有关法律规定该技术的有效年限为15年,双方协议规定甲企业可使用12年,甲企业确定的该技术的摊销年限为()。
公司、企业或者其他单位的工作人员利用职务上的便利,索取他人财物或者非法收受他人财物,为他人谋取利益,数额较大的,处三年以下有期徒刑或者拘役;数额巨大的,处三年以上有期徒刑,可以并处没收财产。()
在绩效计划制订的准备阶段,搜索制定的信息包括()。
设,B为三阶非零矩阵,的解向量,AX=a3有解.(1)求常数a,b.(Ⅱ)求BX=0的通解.
Thisprogramcanhelpfreshmenmakeasuccessful______intocollegelife.
A、Morestructuredtechniquesmakepeopledeeplyrelaxed.B、Meditationistheonlywayleadingtorelaxation.C、Progressivemuscl
A、Theysetoffearly.B、Theywaitforafineday.C、Theygosightseeing.D、Theygototheseaside.A
最新回复
(
0
)