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  3. Last December Uruguay became the first country to legalise cannabis fully. Soon afterwards, Vice.com, an American website, becam

Last December Uruguay became the first country to legalise cannabis fully. Soon afterwards, Vice.com, an American website, becam

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问题    Last December Uruguay became the first country to legalise cannabis fully. Soon afterwards, Vice.com, an American website, became the first news organisation to send a journalist to smoke weed with Jose Mujica, Uruguay’s president. It is this sort of bold, playful reportage that has caught the attention of millions of young media consumers—and, more recently, investors.
   Vice offers a populist mix of news and entertainment to readers via websites and mobile apps. It is valued more highly than many of its peers because it has a wider range of businesses: besides a news website and a magazine, it has an advertising agency and a deal to make television shows for HBO.
   There are plenty of opportunities to claim young audiences who are not tied to any particular news brand and may not have touched a print newspaper for years, says Chris Altchek, who helped found Mic, a news site, in 2011. Mic now says it has around 19m unique visitors a month, and in April it secured $10m in financing. Until recently venture capitalists had little interest in the news business, but earlier this year, Marc Andreessen, a senior member of Silicon Valley, predicted a "golden age" for journalism. Last month, his firm, Andreessen Horowitz, put $50m into BuzzFeed, another popular news site. Investors hope to strike it rich by identifying the "heir apparent" to today’s large media corporations, says James McQuivey of Forrester, a research firm.
   Since digital firms have none of the printing and transport costs of paper publications, "news is starting to look a lot like software," says Jessica Lessin, who recently launched The Information, a digital newspaper about technology. "The marginal cost of distribution is zero." That lets digital firms spend more of their revenue on hiring writers. Earlier this year, Jim Bankoff, the boss of Vox Media, hired Ezra Klein, a star blogger from the Washington Post, to launch Vox.com, a news site. Some outfits, including Vox and BuzzFeed, have patented technology that gives them an edge. As a result, Ken Lerer, a founder of the online Huffington Post and now an investor in digital news firms, says he values them somewhere between a traditional media company and a technology firm.
   Investors see potential for digital news firms to go global. BuzzFeed still produces a lot of superficial content, but it is hiring foreign correspondents to provide more serious coverage. The Huffington Post, a pioneer of digital news, is seeking readers in places like France and Brazil. Few newspapers have established a truly global business, says Ken Doctor, a media analyst, but a handful of digital news firms could pull it off, and reap the rewards.
   However, those rewards may be worse than venture capitalists are accustomed to earning on tech firms. With so many competitors, digital news outfits will find it hard to charge much for advertising, and their readers are highly unwilling to pay for subscriptions.
   [A] suggests that young people could be a potential market for digital news firms.
   [B] plans to publish his comments about digital firms on The Information.
   [C] foresees that news industry will step into a stage of prosperity.
   [D] believes that few digital news firms can manage to operate global business.
   [E] holds that many newspapers have failed to build a truly international business.
   [F] thinks that a digital news company shares some common features with a technology firm.
   [G] indicates that digital firms don’t need to bear marginal cost for distribution.
Ken Doctor
选项
答案E
解析 Ken Doctor出现在第五段。该段最后一句中，Ken Doctor表示很少报社能够创建真正的全球业务。也就是说，很多报社都未能建立起真正的全球业务。E是该句的同义表述，其中many newspapers have failed to build是原文Few newspapers have established的同义替换，international business与原文的global business同义，故确定E为本题答案。
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