2. 外语
  3. Using novel concepts previously unknown in commercial advertising, the________advertising campaign broke new ground in the field

Using novel concepts previously unknown in commercial advertising, the________advertising campaign broke new ground in the field

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问题 Using novel concepts previously unknown in commercial advertising, the________advertising campaign broke new ground in the field of marketing.
选项 A、initiative
B、innovative
C、impending
D、imitative
答案B
解析 本题考点是同义词复现。本句为简单句，using…advertising是现在分词短语作状语，其逻辑主语与句子的主语一致。逻辑主语使用的概念是novel(新颖的)和previously unknown(前所未见的)，则题空部分(主句主语)的语义须与之相似，A选项initiative是名词，意为“倡议，主动权”；B选项innovative是形容词，意为“革新的，创新的”；C选项impending是形容词，意为“即将发生的，迫切的”；D选项imitative是形容词，意为“模仿的，效仿的”。故B选项正确。本句大意为：本次创新广告活动在商业广告中使用了前所未有的新概念，因而在营销领域开辟了新天地。
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