首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
[A] Inventories of this stored merchandise often need to be financed. Modern marketing is therefore a coordinated system of many
[A] Inventories of this stored merchandise often need to be financed. Modern marketing is therefore a coordinated system of many
admin
2011-02-25
59
问题
[A] Inventories of this stored merchandise often need to be financed. Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: selling the correct product at the proper place, selling it at a price determined by demand, satisfying a customer’s need and wants, and producing a profit for the company.
[B] Raw materials requiring little or no special treatment can be transported by rail, ship or barge at low cost. Large quantities of raw materials travel as bulk freight. But finished products that often require special treatment, such as refrigeration of careful handling, are usually transported by truck. This merchandise freight is usually smaller in volume and requires quicker delivery. Merchandise freight is a term for the transportation of manufactured goods.
[C] The terms market and marketing can have several meanings depending upon how they are used. The term stock market refers to the buying and selling of shares in corporations. As well as other activities related to stock trading and pricing. The important world stock markets are in London, Geneva, New York, Tokyo and Singapore, another tpe of market is a grocery market, which is a place where people purchase food. When economists use the word market. They mean a set of forces or conditions that determine the price of a product, such as the supply available for sale and the demand for it by consumers. The term marketing in business includes all these meanings, and more.
[D] In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services. Such as financing, standardization and grading, and the related risks.
[E] Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. Instead of concentrating solely on product, the company must consider the desires of the consumer. And this is much more difficult since it involves human behavior. Production, on the other hand, is mostly an engineering problem, thus, demand and market forces are still an important aspect of modern marketing. But they are considered prior to the production process.
[F] The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product. Or what the market for the product is before production begins. This is very different from making a product and then thinking about how to sell it.
[G] Because products are often, marketed internationally, distribution has increased in importance. Goods must be at the place where the customer needs them or brought there. This is known as place utility, it adds value to a product. However, many markets are separated from the place of production. Which means that often both raw materials and finished products must be transported to the points where they are needed.
[H] Along all points of the distribution channel various amounts of storage are required. The time and manner of such storage depends upon the type of product.
选项
答案
F
解析
F段首说明现代营销概念与上一段的旧的营销概念形成对比,在逻辑顺序上应该放在一起。
转载请注明原文地址:https://kaotiyun.com/show/e4Z4777K
0
考研英语一
相关试题推荐
Accordingtothetext,scholarsandstudentsaregreattravelersbecauseThewriterthinksthatthegrowthofspecialistsociet
TheAmericaneconomy,whetheringovernmentorprivateindustry,hasfoundretirementaconvenientpracticeformanagingthelab
Recentlegalresearchindicatedthatincorrectidentificationisamajorfactorinmanymiscarriagesofjustice.Italsosuggest
Recentlegalresearchindicatedthatincorrectidentificationisamajorfactorinmanymiscarriagesofjustice.Italsosuggest
Thepersonwhocanseeashipwithoutsomefeelingofexcitementmusthaveverylittleimagination.Eventheideaofleavingthe
Cigarettescanseriouslydamageyourcountryside.Fannedby112km/hSantaAnawinds,firesweptacross4,250hectaresnearthem
Cigarettescanseriouslydamageyourcountryside.Fannedby112km/hSantaAnawinds,firesweptacross4,250hectaresnearthem
Ah,blissfulsleep,whenweleaveourdailytoilsbehindandslipintomindlessrepose.Ordowe?(46)TworeportsinScience,on
Thediscoveryoftheshipisimportanttostudentsofearlyshipsandtheirroutesbecause______.Theapproximatedateofthe
Sheteachesherstudentstohaverespect______differentraces.
随机试题
托运人指定特定人为收货人不能通过背书方式转让的提单是【】
Thefactcameup______specificspeechsoundsarerecognizedbybabiesasyoungas6monthsold.
对数字化“彩超”技术特性描述,下列哪项是错误的
缓解急性心肌梗死剧烈疼痛,效果最好的是
A、西班牙、意大利B、山东、河南C、坦桑尼亚、印度尼西亚D、江苏、浙江E、河南、四川金银花主产于()
某企业出售一幢办公楼,该办公楼账面原价370万元,累计折旧115万元,未计提减值准备。出售取得价款360万元,发生清理费用10万元,支付营业税18万元。假定不考虑其他相关税费。企业出售该幢办公楼确认的净收益为()万元。
采用顺序分配法分配辅助生产费用时,应按辅助生产车间受益多少的顺序排列,受益少的排列在先,先将费用分配出去,受益多的排列在后,后将费用分配出去。()
下面关于B和B+树的叙述中,不正确的是
下列关于计算机病毒的四条叙述中,有错误的一条是______。
Forcenturies,boysweretopoftheclass.Butthesedays,that’snolongerthe【C1】______.AnewstudybytheOECD,examine
最新回复
(
0
)