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  3. For Mitchell and Skye Cohen, the third-generation owners of Economy Candy in New York City, the short period between Halloween a

For Mitchell and Skye Cohen, the third-generation owners of Economy Candy in New York City, the short period between Halloween a

admin2022-11-16  129
问题     For Mitchell and Skye Cohen, the third-generation owners of Economy Candy in New York City, the short period between Halloween and New Year is usually the busiest season. The store would serve upwards of a thousand customers in a weekend, when shoppers flocked to the small Lower East Side store to buy candy in bulk for holiday gifts and parties.
    But this year, the aisles of Economy Candy are uncharacteristically quiet, devoid of their typical crowds of loyal locals and curious tourists. When the COVID-19 pandemic hit New York City in March, the Cohens halted in-person shopping for the first time in the store’s 83 years. For a business that has always relied on foot traffic for the majority of its revenue, the decision was tough but necessary: the shop wasn’t big enough to keep people a safe distance from one another, and the costs of stocking, staffing and sanitizing far outweighed the profit they’d see if they stayed open. So, for the past nine months, the Cohens have sold their sweets primarily via their website, shipping orders or arranging curbside pickup.
    More than 30 million small businesses in the U.S. are struggling for footing in what should be their busiest quarter. A Visa survey taken in September found that 69％ of small businesses still viewed the 2020 holiday season as a top sales opportunity—but retail looks vastly different when a health crisis is both upending the economy and changing the way we shop.
    And in the age of social distancing, online shopping will see a boost. A November McKinsey report found that 37％ of consumers will shop more online this holiday season. As a result, many small businesses that may have had little to no digital presence are upping their online offerings.
    It’s a challenge unlike anything else Economy Candy has experienced over the nearly nine decades it’s been in business, during which it has survived the Great Depression, 9/11 and Hurricane Sandy. But the Cohens remain hopeful that their turning to online sales can save them this holiday season. They have begun making candy care packages in Thanksgiving, Christmas and other holidays that encourage customers to celebrate the season with loved ones, even if they have to do so from afar.
    "We got by the first 80 years by people telling their friends and people from out of town to go shop at Economy Candy; now, word of mouth is online and on social media," Mitchell Cohen said. "We need people to shop local and shop mom-and-pops so we can be here for another 80 years."
It can be inferred from Paragraph 4 that, to survive the pandemic, a company should________.
选项 A、increase investment
B、stick to its physical store service
C、make strategic adjustments
D、attempt to launch fancy goods
答案C
解析 根据题干关键词Paragraph 4定位至文章第四段。第四段讲到，在保持社交距离期间网购业务将快速增长(online shopping will see a boost)，麦肯锡11月份的一份报告也证实了这一点，因此，许多原本可能网购业务很少或者根本没有的小企业正在增加线上供应量(many small businesses that may have had little to no digital presence are upping their online offerings)。由此可推断，疫情之下，要想生存，许多小企业不得不改变原有的经营模式，C项make strategic adjustments与此相对应，故为答案。A项increase investment意思为“增加投资”，第四段未提及，故排除。B项stick to its physical store service意思为“坚守实体店服务”，第四段提及网购业务增长促使小企业改变销售模式，该项与原文相反，故排除。D项attempt to launch fancy goods意思为“尝试推出精美的商品”，第四段未提及，故排除。
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