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  3. Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small c

Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small c

admin2012-07-17  39
问题     Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to colour or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them.
    Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
    The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit.
    The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
Which of the following statements is NOT mentioned in the passage?
选项 A、On seeing a well-designed container, a buyer often neglects what is inside it.
B、A buyer is also attracted by the size of the package.
C、Children are often made to buy a product by its package with attractive pictures.
D、Package is often a successful advertisement.
答案A
解析 本题是一道判断是非题。问下面哪个说法文章中没有提到。针对所给的四个选项，利用查阅式阅读法，结合原文中相关的内容，我们可以推断出A“看到设计精美的产品容器时，购买者通常就会忽略容器里面的产品了”，这个意思在文章中作者没有提及。因此，本题的正确答案应是A。
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