2. 外语
  3. In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which

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问题    In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.
   For two candidates
   Educational Sponsorship
   The company you work for is considering funding a regional educational project for  16-to-18-year-old students interested in following a business course.  You have been asked to make
recommendations for this scheme.
   Discuss and decide together:
   •how the project could be used to promote the name of the company
   •how to monitor the progress and outcomes of the project.
   For three candidates
   Educational Sponsorship
   The company you work for is considering funding a regional educational project for  16-to-18-year-old students interested in following a business course.  You have been asked to make
recommendations for this scheme.
   Discuss and decide together:
   •how the project could be used to promote the name of the company
   •what the long-term aims of the project might be
   •how to monitor the progress and outcomes of the project.
选项
答案
解析 For two candidates:
Educational Sponsorship
   ?how the project could be used to promote the name of the company
   The name of this program must be related with company’s name. And then, the media should be invited on the day when the program is launched.
   ?how to monitor the progress and outcomes of the project
   The company should have one or one group staff to monitor the program and give the report regularly.
   For three candidates:
Educational Sponsorship
   ?how the project could be used to promote the name of the company
   The name of this program must be related with company’s name. And then, the media should be invited on the day when the program is launched.
   ?what the long-term aims of the project might be The benefits of sponsorship most often cited are awareness and image building of the brand, product, and company. Among other benefits are that sponsorship can improve the impact and memorability of the marketing message, enhance the relevance of the brand to the target market,generate the desire to purchase the brand to "reward" the sponsor and heighten the loyalty of those working for and with the company. Sponsorships allow companies to distinguish themselves from the vast field of competitors prevalent in other forms of advertising. Advertisers also find they can get more "bang for their buck" by sponsoring an event itself rather than paying for 30 seconds of ad time during the event.
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