首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the Chairman’s Statement below. For questions (23-28), choose the correct answer. Mark one letter (A, B or C) on your Answe
Read the Chairman’s Statement below. For questions (23-28), choose the correct answer. Mark one letter (A, B or C) on your Answe
admin
2012-06-27
78
问题
Read the Chairman’s Statement below.
For questions (23-28), choose the correct answer.
Mark one letter (A, B or C) on your Answer Sheet.
Chairman’s Statement
Despite the appearance of a new competitor on the market, the company continued to grow and increase its market share throughout 2000. Partly in response to this new threat, but more importantly, as part of a strategy for growth, several key decisions were taken this year. The most significant new developments included a range of vitamin-rich drinks for children and low calorie diet drinks, which both proved very popular.
The company is still best known for its range of refreshing fruit drinks and, not surprisingly, these were our biggest sellers once more. There were two new additions to the range last year, Squish! and Liquid Sunshine, both of which have a distinctive Caribbean flavour. The first sales figures suggest that our expensive TV advertising campaign was very successful and that these products will soon be as popular as the rest of the fruit drink range.
Growth in the keep-fit and health markets meant our energy drinks did well in 2000. Sales of one brand. Booster were second only to fruit drinks in April. The strength of this particular market also explains the success of our new diet drinks.
There were, however, big differences in the performance of our older products. The company’s oldest product, mineral water, continued to enjoy a healthy share of a very profitable mass market. It seems our customers are still happy to stay with the brand despite the increasing number of competitors’ products. Unfortunately, the same cannot be said of our Ice-T and Chocomania drinks. Sales showed an initial increase in the summer after we re-launched both products but customers soon bought other brands and total annual sales for both product ranges were disappointing.
The company also said goodbye to its own brand of cola, launched in 1998. After two unsuccessful years of trying to break into the huge cola market, 2000 looked like being another poor year. The company finally accepted that it had made a wrong decision and stopped production in September of that year.
What was the main reason the company decided to launch its new product ranges?
选项
A、It faced increased competition.
B、It wanted to enter new markets.
C、It initiated a policy of expansion.
答案
C
解析
本题问的是:公司投放新的系列产品的主要原因是什么。原文第一段中more importantly…之后的一句话对此做了回答,即开始实施增加产品投放的策略,也就是C所答的内容。故选C。
转载请注明原文地址:https://kaotiyun.com/show/ekbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
•Lookatthesentencesbelowandthefollowingjobadvertisements.•Whichjobdoeseachsentence(1-7)referto?•Foreachsente
•Lookatthesentencesbelowandthefollowingjobadvertisements.•Whichjobdoeseachsentence(1-7)referto?•Foreachsente
•Lookatthesentencesbelowandthefollowingjobadvertisements.•Whichjobdoeseachsentence(1-7)referto?•Foreachsente
•Readthearticlebelowaboutpublicimage.•Choosethebestwordtofilleachgap,fromA,B,CorD.•Foreachquestion19—33,
•Readthearticlebelowaboutgeneralmanagersandthequestions.•Foreachquestion13-18,markoneletter(A,B,CorD)ony
•Readthearticleaboutsupermarket.•Choosethebestsentencetofilleachofthegaps.•Foreachgap8—12,markoneletter(A—
•Readthearticlebelowaboutproductdifferentiationandthequestionsontheoppositepage.•Foreachquestion13-18,markon
•Readthearticlebelowaboutcruisebusiness.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppo
•Readthearticlebelowaboutcruisebusiness.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppo
Readthetextbelowabouttheuseofpaperinoffices.Inmostofthelines(34-45),thereisoneextraword.Iteitherisgramm
随机试题
垄断竞争厂商长期均衡的条件是()
目前国际上统一的高血压诊断标准为
护理质量控制以预防为主。护理部质控组运用PDCA的管理办法,定期到临床进行查找存在问题,在检查中注重要素质量、环节质量和终末质量及发现产生质量问题的原因,针对主要原因定出具体实施计划,贯彻和实施预定的计划和措施,反馈预定目标执行情况,并总结经验教训,将存在
背景某写字楼建设项目,建设单位与施工单位签订土建和装饰装修施工合同,建设单位委托监理单位对该工程土建施工和装饰装修进行工程监理。在该工程装饰装修过程中发生了如下事件:事件一:装饰装修合同中规定5000m2的花岗石石材由建设单位指定厂家,
沈阳汉唯工具有限公司(2101232999)使用自有资金,委托上海云普贸易公司(3105913429)持2100-2009-WZ-00717号自动进口许可证(代码:7)进口镀黄铜钢丝(法定计量单位为千克)。货物到港后,报关代理公司报检时为货主代付熏蒸费等8
下列有关转让金融商品所涉及的增值税的处理中,错误的是()。
甲企业以自有房产作抵押向某商业银行借入一年期贷款1000万元,房产账面价值600万元,抵押时市价900万元;一年后无力偿还,将房产折价给银行抵偿了1080万元的债务本一息,抵债时房产市价1100万元。当地规定的契税税率为3%,契税的正确处理是()。
有的学生在解决问题时十分注重问题的逻辑顺序,喜欢一步一步地解决。这类学生的认知风格属于()
ThewayofthinkinginEnglishisquiteimportantforEnglishlearners.Buthowcanyoudothat?Ithinkthebestwayisto(31
带走一盏渔灯,让它温暖我的双眼;留下一段真情,让它停泊在枫桥边。月落乌啼,总是千年的风霜;涛声依旧,不见当初的夜晚。文中画线的句子运用的修辞方法有:
最新回复
(
0
)