首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the Chairman’s Statement below. For questions (23-28), choose the correct answer. Mark one letter (A, B or C) on your Answe
Read the Chairman’s Statement below. For questions (23-28), choose the correct answer. Mark one letter (A, B or C) on your Answe
admin
2012-06-27
24
问题
Read the Chairman’s Statement below.
For questions (23-28), choose the correct answer.
Mark one letter (A, B or C) on your Answer Sheet.
Chairman’s Statement
Despite the appearance of a new competitor on the market, the company continued to grow and increase its market share throughout 2000. Partly in response to this new threat, but more importantly, as part of a strategy for growth, several key decisions were taken this year. The most significant new developments included a range of vitamin-rich drinks for children and low calorie diet drinks, which both proved very popular.
The company is still best known for its range of refreshing fruit drinks and, not surprisingly, these were our biggest sellers once more. There were two new additions to the range last year, Squish! and Liquid Sunshine, both of which have a distinctive Caribbean flavour. The first sales figures suggest that our expensive TV advertising campaign was very successful and that these products will soon be as popular as the rest of the fruit drink range.
Growth in the keep-fit and health markets meant our energy drinks did well in 2000. Sales of one brand. Booster were second only to fruit drinks in April. The strength of this particular market also explains the success of our new diet drinks.
There were, however, big differences in the performance of our older products. The company’s oldest product, mineral water, continued to enjoy a healthy share of a very profitable mass market. It seems our customers are still happy to stay with the brand despite the increasing number of competitors’ products. Unfortunately, the same cannot be said of our Ice-T and Chocomania drinks. Sales showed an initial increase in the summer after we re-launched both products but customers soon bought other brands and total annual sales for both product ranges were disappointing.
The company also said goodbye to its own brand of cola, launched in 1998. After two unsuccessful years of trying to break into the huge cola market, 2000 looked like being another poor year. The company finally accepted that it had made a wrong decision and stopped production in September of that year.
What was the main reason the company decided to launch its new product ranges?
选项
A、It faced increased competition.
B、It wanted to enter new markets.
C、It initiated a policy of expansion.
答案
C
解析
本题问的是:公司投放新的系列产品的主要原因是什么。原文第一段中more importantly…之后的一句话对此做了回答,即开始实施增加产品投放的策略,也就是C所答的内容。故选C。
转载请注明原文地址:https://kaotiyun.com/show/ekbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
•Readthefollowingletter.•Choosethebestwordtofilleachgap.•Foreachquestion(19-33),markoneletter(A,B,CorD)
•Lookatthearticlebelowabouteffectivecommunicationandthequestionsoverthepage.•Foreachquestion(13-18),markone
•Lookatthesentencesbelowandthefollowingjobadvertisements.•Whichjobdoeseachsentence(1-7)referto?•Foreachsente
•Readthearticlebelowaboutpublicimage.•Choosethebestwordtofilleachgap,fromA,B,CorD.•Foreachquestion19—33,
•Readthearticlebelowaboutpublicimage.•Choosethebestwordtofilleachgap,fromA,B,CorD.•Foreachquestion19—33,
•Readthearticlebelowaboutabusinesstechniquecalledbenchmarking.•Choosethebestwordorphrasetofilleachgapfrom
Readthistextaboutofficepaper.Inmostofthelines34—45thereisoneextraword.Itiseithergrammaticallyincorrectord
Whatinterestratedidtheman’sinvestmentreceivethisyear?WhichgraphshowsprofitsatAJB?
Afterasharpfallin2000,companyprofitsrecoveredslightlythefollowingyear.Profitspeakedin2000andthenfellsteadil
随机试题
战略风险管理流程中,下列()活动是在确定风险管理方案之后执行的。
下列关于成本计算平行结转分步法的表述中,正确的有()。
一个人面对同一问题,能想出多种不同类型的答案,这表明他的思维有()。
宋朝王安石写过一篇《伤仲永》的短文,说江西金溪有个名叫方仲永的少年,小时候比较聪明,5岁时就能作诗,但由于缺乏良好的生活条件和及时的教育培养,12~13岁时写的诗已经不如以前的好了,到20岁左右,则“泯然众人矣”。这说明()。
某届“百花奖”评选结束了。甲电影制片厂拍摄的《黄河颂》获得最佳故事片奖,乙电影制片厂拍摄的《孙悟空》获得最佳美术片奖,丙电影制片厂拍摄的《白娘子》获得最佳戏曲片奖。授奖大会以后,甲厂的导演说:“真是有趣得很,我们三个人的姓分别是三部片名的第一个字,而且,我
攻击者利用攻破的多个系统发送大量请求去集中攻击其他目标,受害设备因为无法处理而拒绝服务。这种攻击被称为()。
A、正确B、错误A
Ifapersontalksabouthisweaknesses,thelistenerisexpectedtosaysomethinginthewayof______.
ChineseAmericansIntroduction:AmericansusedtoassociateChineseAmericanswith【T1】【T1】______I.EarlyimmigrationA.Thefir
Today’scollegestudentsaremorenarcissisticandself-centeredthantheirpredecessors,accordingtoacomprehensivenewstud
最新回复
(
0
)