首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the following review of a book called Tuned In. For each question on the opposite page, choose the correct answer.
Read the following review of a book called Tuned In. For each question on the opposite page, choose the correct answer.
admin
2021-08-09
37
问题
Read the following review of a book called Tuned In.
For each question on the opposite page, choose the correct answer.
Tuned In
I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In.
I got the preview, but it is being published today. The authors tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what’s going on around you to really produce a business breakthrough.
I am a big fan of David’s, so I recognized David’s voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing.
But I also recognize the voices of Craig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that are the same as yours, I remember hearing in class: ’ Nothing good ever happens in the office. ’
So, nothing this book said really surprised me. And that’s the real genius of the book. So often, a really great book says something that seems completely obvious — right after you hear it. This book is one of those. Well of course you need to talk to your whole market and not just your existing customers. In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing.
Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you’ve ever wondered why your company is made stupid in its strategy, and why it kills every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.
The reviewer agrees with the author about the idea that
选项
A、listening to the market is more important than listening to the existing customer.
B、it’s essential for businessmen to study marketing theories carefully.
C、what really counts is whether a businessman can put theories into practice.
答案
A
解析
在倒数第二段的开头,…Well of course”表明书评人同意作者的观点“you need to talk to your whole market,and not just your existing customers”而且书评人也曾经在自己的书中阐述过同样的观点“In my last book,I tried to help people take these approaches in Internet marketing”,因此可以初步判定A项正确。选项B叙述的观点刚好是作者反对的,选项C未提及。因此A项正确。
转载请注明原文地址:https://kaotiyun.com/show/emIO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthisfollowingnewsaboutpersonalbranding.ChoosethebestwordorphrasetofilleachgapfromA,B,CorDontheoppos
AAcompanydoesnotfunctioninavacuum,butratheraspartofasociety.Thatsocietyconsistsofthepeoplewhoworkforit
Readthetextbelowaboutmarketinginformation.Inmostofthelines(34-45),thereisoneextraword.Itiseithergrammaticall
•Readthearticlebelowaboutbusinessandcustomersandthequestionsontheoppositepage.•Foreachquestion13-18,markon
Lookatthestatementsbelowandthetextontheoppositepageabouttheexportmarketoffourcountries.Whichsection(A,B
Lookatthestatementsbelowandthetextontheoppositepageabouttheexportmarketoffourcountries.Whichsection(A,B
Inwhichmonthwilltheauditorscome?Whowillarrivelateatthemeeting?
WhendoesthelastflightarriveatCleveland?Whichgraphiscorrect?
Lookatthenotesbelow.Someinformationismissing.Youwillhearaconversationaboutorderingsomething.Foreachquestion1
现在,成千上万的美国人沉湎于对身材苗条的追求之中。他们着迷于节食和,锻炼,这不仅仅是因为他们对年轻外表的追求。最近的一项研究表明了节食和体育锻炼对身体健康极端重要。如同在许多工业技术发达的国家一样,北美人的生活方式发生了显著的变化。现代化的机器完成了人们曾
随机试题
关于子宫颈早期浸润癌的病理特点下列不正确的是
甲公司向某银行贷款100万元,乙公司以其所有的一栋房屋作抵押担保,并完成了抵押登记。现乙公司拟将房屋出售给丙公司,通知了银行并向丙公司告知了该房屋已经抵押的事实。乙、丙订立书面买卖合同后到房屋管理部门办理过户手续。下列哪些说法是正确的?()(09年
自容式铅包充油电缆允许弯曲半径一般为()倍电缆外径。
2008版ISO9000族标准第一次提出()的8项原则。
下列税金中,应计入存货成本的有()。
某服装公司几十年来一直生产和经营各种服装,产品质量卓越,顾客信誉好,使得公司经营规模不断扩大,并在最近十几年里一直处于国内服装市场的领先地位。在2004年上半年,公司领导层通过环境分析,认为随着人们收入水平的提高和生活方式的改变.人们对休闲装的需求增长,据
假如某国出现比较严重的经济衰退,该国当局却不能运用货币政策进行调节。这个国家可能是:
以下关于信息和信息化的描述中,错误的是(1)。
下列不属于数据库管理员(简称DBA)的职责的是
Thefrontmatterofabookconsistsofthetitle,subtitle,tableofcontents,andpreface.Butthe【C1】______ofreaderswhopay
最新回复
(
0
)