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•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help
•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help
admin
2010-01-24
18
问题
•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help of the Internet.
•For each recording, decide what each speaker is talking about.
•Write one letter (A-H) next to the number of the recording.
•Do not use any letter more than once.
•You will hear the five recordings twice.
A.recruiting staff online
B.creating an online shop
C.accepting online payment
D.getting a domain on the web
E.using the website to promote
F.using email to market effectively
G.creating a customers’ database online
H.searching the Internet for customer needs
F: I wanted my company’s name to be memorable. I decided it had to be only two syllables so that people wouldn’t forget it or misspell it. ’Moonpig’ is a good choice. Control of a domain name was very important for us. Moonpig is completely a unique word. The only references to it on Google are links to our website. I also employed a trademark attorney, and Moonpig is now a trade mark in the UK and the US.
M: When we meet potential customers on a face-to-face basis, we always ask for permission to email them information about our services. Before writing an email, I always think about why I’m sending it; what I want to say and what reaction I want. Before clicking send button, I always review the email and try to put myself in the shoes of the customer——if I feel uncomfortable, I rewrite it or don’t send it.
选项
答案
F
解析
这段话当中“email”一词反复出现。讲话人指出我们会见未来客户的时候,总是征求他们的意见,询问他们是否愿意收到有关服务信息的邮件。在起草邮件前,还要想想发送这封邮件的目的是什么,想要表达什么,并且想要得到什么样的回应。在按下发送按钮之前,还要检查一遍,并且假设自己是客户,如果自己觉得别扭,就要重写,或是不发送。因此这段独白的主要内容是如何通过电子邮件做好市场工作,因此选择F。
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本试题收录于:
BEC中级听力题库BEC商务英语分类
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BEC中级听力
BEC商务英语
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