首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In targeting consumers what Pepsi calls the "Power of One" makes perfect sense: it’s all about making sure. that everybody who b
In targeting consumers what Pepsi calls the "Power of One" makes perfect sense: it’s all about making sure. that everybody who b
admin
2011-01-23
38
问题
In targeting consumers what Pepsi calls the "Power of One" makes perfect sense: it’s all about making sure. that everybody who buys a salty bag of Tostitos or Lay’s potato chips has to think twice before passing up that thirst quenching bottle of Pepsi or Mountain Dew across the aisle.
In the back offices of supermarkets and discount stores, Pepsi is waging another kind of war, pitching itself not just as a supplier but also as a partner in a highly competitive business. Coined. Pepsi, Frito Lay and Tropicana account for $ 11 billion in retail sales at supermarkets -- hefty numbers that Coke can’t match. "We represent up to 13% of their profits," says PepsiCo’s new senior vice president for sales and marketing, AI Carey. Last month Carey accompanied Enrico and the presidents of Pepsi, Prito and Tropicana on a historic first joint call on a major retailer to remind the customer of those figures.
For Enrico, the reengineering of PepsiCo could be the crowning achievement of a career filled with magic acts. The 54-year-old chairman started as an associate product manager for Frito Lay and became president of Pepsi Cola at 39. In the 1980s he became famous as the cola warrior who beat Coke and bragged about it. As its president in the 1990s, he rejuvenated Frito Lay. Then he turned around the restaurant division before deciding it was too expensive to keep. "Nobody can bull Roger, because he knows every one of our businesses clearly", says Indra Nooyi, the company’s chief strategist. Enrico has spent a long time picking these businesses apart and relearning them, in order to completely reshape them.
What Enrico discovered was that forging a new PepsiCo meant changing a corporate oulture that was in love with itself. Pepsi has always attracted some of America’s hottest executive talent, and it let these managers run their businesses. In a world where scale matters, such freedom has a price. "Frankly, we had a long-standing culture of autonomous business units," says Frito Lay chief executive officer Steve Reinemund. So while managers were ricocheting off each other in search of their next promotion, or chasing new restaurant chains or joint ventures in far flung parts of the world, Coke stuck with the game it knew, steadily increasing the stakes along the way with billions of dollars of investment in soft drinks, nothing else. "The bet had been made, and we didn’t raise or call it." says Enrico. "We didn’t even play."
The author’s attitude towards Enrico’s strategies is one of ______.
选项
A、suspicion
B、caprice
C、enthusiasm
D、criticism
答案
C
解析
作者对Enrico和他的战略都是正面描写,因此,答案是C。其他三个选项的用词都是负面的。
转载请注明原文地址:https://kaotiyun.com/show/eztd777K
本试题收录于:
公共英语三级笔试题库公共英语(PETS)分类
0
公共英语三级笔试
公共英语(PETS)
相关试题推荐
Parentsnowhaveapopularbeliefthatschoolsarenolongerinterestedinspelling.NoschoolIhavetaughtinhaseverignored
Whatistheconversationmainlyabout?
Howeverimportantwemayregardschoollifetobe,thereisnodenyingthefactthatchildrenspendmoretimeathomethaninth
Whatistheconversationmainlyabout?
Whatarethespeakersdoingastheconversationbegins?
Whataretheman’shobbies?
Whatdoestheauthorthinkofhobbiesinpeople’slives?WhichoneofthefollowingisNOTmentionedashuman’ssufferingsinl
Whataretheman’shobbies?
Inrecentyearsscientistshavefoundthatthelaserhasawidevarietyofapplications,makingitoneofthemostimportantinv
Televisionhasopenedwindowstoeverybody.Youngmenwillneveragaingotowarastheydidin1914.Millionsofpeoplenowhav
随机试题
与成年人相比,儿童少年力量运动疲劳与恢复的特点是()。
某省会城市的市政府拟制定限制电动自行车通行的规章。关于此规章的制定,下列说法中正确的有()。
______beforeweleavetomorrow,weshouldinviteallourfriendstoholdapartytowelcomethem.
我国对建设工程监理市场准入采取了()控制。
扩张性财政政策对证券市场的影响有()。
区位通常是指某一事物与其他事物在空间方位和距离上的关系,具体可标示为一定的()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。
求下列积分。设f(x)=∫1xe-y2dy,求∫01x2f(x)dx;
Answerquestions71~80byreferringtothefollowinggames.Note:AnswereachquestionbychoosingA,B,CorD.Somechoices
Inthisgreatglobalclashofinterests,itistimeforbothsidestosoftentheirangerandseeknewwaystogetalongwitheac
最新回复
(
0
)