首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
admin
2015-04-24
71
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable to considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C2】______of the firm and its products to employees, customers, and to such outsiders【C3】______stockholders, suppliers, creditors, government officials, as well as【C4】______special groups. With some things it is impossible to 【C5】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find【C6】______from employees who see their jobs【C7】______On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and【C8】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C9】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has earned a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to【C10】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C11】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings ratio than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. 【C12】______include physical 【C13】______contacts of outsiders【C14】______company employees, product quality and dependability, prices【C15】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C8】
选项
A、false
B、fake
C、artificial
D、counterfeit
答案
A
解析
近义词辨析。句中claims意为“不良的,不切实际的或者虚伪的主张和要求”。false“错误的,虚伪的,假的,无信义的,伪造的”,因此,false符合题意。故答案为A。fake“假的,伪造的,冒充的”;artificial“人造的,假的,矫揉造作的,不自然的”;counterfeit“伪造的,假冒的”。
转载请注明原文地址:https://kaotiyun.com/show/fVLO777K
0
考博英语
相关试题推荐
Ininternationalbankingtoday,abankmusthaveadeep______intointernationalfinancialmarkets.
Recentlyscientistshavebeen【1】andperfectingothersourcesofenergy:nuclearoratomicpower,solar(sun)power,andsynthetic(
Today’sworkerisnolongerwillingtoworkinanauthoritariananddehumanizingenvironment.Workerswantmeaningintheirwork
Thenexttimethemenweretakenupontothedeck,Kuntamadeapointoflookingatthemanbehindhiminline,theonewholay
Kaganmaintainsthataninfant’sreactionstoitsfirststressfulexperiencesarepartofanaturalprocessofdevelopment,not
ModernlorehasitthatinEnglanddeathisimminent,inCanadainevitableandinCaliforniaoptional.Smallwonder.Americans’
AmericaLosesaGreatPublicThinkerArthurMiller’sdeathlastweekmeantmorethanthelossofanoutstandingplaywright.
PresidentRoosevelt’sadministrationsufferedadevastatingdefeatwhenonJanuary6,1936,theAgriculturalAdjustmentActwas
Becauseofthebombingthatkilledsixpeople,Washingtonhasbeenurgingthespokesmanto______terrorismmoreseverely.
RichardSatava,programmanagerforadvancedmedicaltechnologies,hasbeenadrivingforcebringingvirtualrealitytomedicine
随机试题
A.阿霉素B.放线菌素DC.环磷酰胺D.丝裂霉素E.紫杉醇抗菌谱窄,对放疗有增敏作用的是()
资料:向阳公司20×3年1月份发生下列业务:(1)1日,向银行借款60000元,存入银行存款户,期限3个月,利率2%。(2)3日,以银行存款10000元购进A材料,同时支付增值税额1700元。(3)5日,从银行提取现金3000元。(4)6日,以现金
对外贸易和国内贸易的差异性体现在()。
甲与乙订立房屋租赁合同,约定租期为5年。1年后,甲将该房屋出售给丙,但未通知承租人乙。不久,乙以其优先购买权受到侵害为由,请求人民法院判决甲与丙之间的房屋买卖合同无效。根据合同法律制度的规定,下列表述中,正确的是()。
根据规定,获得对一个上市公司实际控制权的情形有()。
国家旅游局颁布的《导游人员管理实施办法》规定的导游人员计分管理办法,明确规定导游人员在导游活动中有()的,扣除10分。
一般资料:求助者,男性,28岁,公司职员。案例介绍:两年前求助者与公司同事出差,发生交通事故,两死两伤,求助者多处骨折,脾脏破裂,住院治愈半年,伤愈后上班。求助者从此不敢坐车,一坐车眼前就出现当年车祸的情景,心慌、发抖、胸闷、憋气、出冷汗。为此每
以下关于人物与其描述正确的是()。
现代中医借助西医的物理检验手段,提高传统的“望一闻一问一切一处”的诊断准确性。这样的优化属于()。
______,suchasjazz,areoftenplayedfrommemoryratherthanfromawrittenscore.
最新回复
(
0
)