In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the t

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问题     In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.

A. WHAT IS IMPORTANT WHEN...?
  PACKAGING PRODUCTS APPROPRIATELY
  —CREATING CONSUMER RECOGNITION OF THE COMPANY OR BRAND
  —FAMILIAR RED AND WHITE COLORS
B. WHAT IS IMPORTANT WHEN...?
  MAINTAINING HIGH MOTIVATION AMONG A WORKFORCE
  —COMPENSATION
  —JOB SECURITY
C. WHAT IS IMPORTANT WHEN...?
  DECIDING WHETHER TO OBTAIN A FURTHER QUALIFICATION
  —TIME COMMITMENT REQUIRED
  —CAREER BENEFITS

选项

答案Interlocutor: I: Thanks. I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will ask you a question. —All right? Here are your topics. [Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes] Interlocutor: —Choose one of the topics to talk about. You can make notes. [1 minute’s preparation time. Both candidates prepare their talks at the same time, separately.] Interlocutor: —All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk a bout what you think is important when packaging products appropriately? [Candidate Two talks] In recent times, numerous factors have made packing an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. In this highly competitive environment, the package maybe the seller’s last chance to influence buyers. Also, the Campbell Soup Company estimates that the average shopper see its familiar red and white who would make purchases in them on impluse. Interlocutor: —Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk. [Candidate One asks question.] You mean, familiar colors is a kind of advertising? Candidate Two: Exactly. According to the Campbell soup Company, it creates the equivalent of $26 mil lion worth of advertising. It’s an effective way of advertising. Interlocutor: —Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when motivating employees? [Candidate One talks] There are many ways of motivating employees. Employees tend to be satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement pro grams. To the extent, that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction. Interlocutor: —Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/ her talk. [Candidate Two asks question.] What does job security mean? Candidate One: Well, It means when a staff member works, he or she can devote himself or herself to hard work without worrying that he or she may lose job. Interlocutor: —Thank you [Materials are collected.]

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