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Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and
Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and
admin
2014-09-05
3
问题
Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could【B3】______them in numerous ways—tweets, Facebook pages—that were【B4】______when their boomer parents started out. " Marketers thought, ’ Here come the Millennials, we’re going to have an awesome time selling to them,’" says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a【B5】______. Then comes the financial crisis, and all of a sudden the door has almost【B6】______in their face. "
No group was hit harder by the Great Recession than the Millennials. Their careers are【B7】______. They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
That’s bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better. Williams-Sonoma and Home Depot thrive on household formation— economist【B8】______for marrying, having kids, and buying a home—but many cash-strapped Gen Y-ers have put those modern rites of passage【B9】______hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had【B10】______marriage for financial reasons, while 22 percent put【B11】______having a baby for similar reasons.
【B12】______this generation was always going to be a challenge.【B13】______into the Web’s endless information and choices, Millennials are pickier and【B14】______brand loyal than their parents.【B15】______before the recession they craved authentic products—for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial【B16】______is "buy less and do more," says David Maddocks. "Boomers were about【B17】______, whereas this generation is about having enough. " The【B18】______of the recession could make Gen Y even less acquisitive.
Gen Y’s【B19】______could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom(JWN), Saks(SKS), and perhaps Tiffany(TIF)decades later. But today, Danziger says, " We have a group of people who are seeking only to live within their【B20】______. "
【B6】
选项
A、slashed
B、snapped
C、slapped
D、slammed
答案
D
解析
空格处这句话的大意是“企业家们一直在等待繁荣景象的到来,但是等来的却是经济危机,希望的大门也在他们面前 6”。根据推测,意思应该是“希望的大门砰的一声关上”。[A]slashed,意思是“砍,大幅消减”。[B]snapped意思是“啪嚓折断,咔嚓关上”。[C]slapped意思是“啪一声拍打某人”。[D]slammed意思是“砰地关上”。[A]很容易判断是错误的,但是剩下的三个拟声词则很容易混淆。基于原句的意思“希望之门在某人面前猛地关上”,最为确切的答案应该选[D],并且slam the door in one’s face在英语中是一个固定搭配。而slap虽然也有slap sb.on one’s:face这样的短语,含义却完全不同,表示“掌掴某人”。
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0
考研英语一
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