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In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During
In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During
admin
2022-02-15
61
问题
In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During the pandemic, that trend has been【B1】________A new study suggests that deep-seated emotional responses to contagious disease are【B2】________the shift.
Much research over the years has shown that people【B3】________to contagious disease with disgust and【B4】________: They instinctively want to【B5】________the threat, and that impulse can cause them to shop less and consume less. But across two large empirical analyses and four experiments, the researchers showed that a second emotion—fear—is also【B6】________, mediating the【B7】________on consumption patterns.
Analyzing data from 2009 through 2014 from Google Flu Trends, and Nielsen Consumer panels, they found that people bought more items when the【B8】________of influenza was high in their state, and they【B9】________products that were familiar. If a household had【B10】________favored a certain brand, that preference was more pronounced during spikes of flu.
And on an aggregate level, sales of well-known national brands rose disproportionately during outbreaks,【B11】________less-familiar ones. Even less-familiar variations on well-known brands—tiramisu Oreos, say—【B12】________a hit.
The threat of contagion creates uncertainty and a【B13】________of losing control, the researchers explain, and when trying to regain control, people【B14】________out the trusted and familiar. The lab experiments showed that this response is【B15】________to communicable diseases and that it also held for nonfood products,【B16】________ headphones. Marketing managers should take note not just during the pandemic【B17】________beyond.
The researchers write; "If a product is novel, marketers might be better served【B18】________it in the summer months, when people are less【B19】________to encounter contagious cues and are more receptive to novelty, "【B20】________for familiar products, the converse may be true.
【B12】
选项
A、made
B、experienced
C、suffered
D、took
答案
[D]
解析
本题考查动词辨析。四个选项分别为[A]made“制造,做,组装”;[B]experienced“经历”;[C]suffered“(因疾病、痛苦、悲伤等)受苦,受难,受折磨”;[D]took“携带,拿走,取走”。由上文可知一些不知名品牌销量出现了下降,因此这句话想要表达的应该是甚至一些知名品牌也因不太为人熟知的改变也遭受了销量下降的打击,根据选项内容与空格后的内容搭配,took a hit意为“遭受打击,受到影响”,符合语义。故选项[D]正确。
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0
考研英语一
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