首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
admin
2015-11-27
63
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms invest a lot on the image of their brands to【C2】______sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】______" brands based on consumers’【C4】______and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】______Apple remains the world’s most【C6】______brand, worth $185 billion,【C7】______the head of three major technology companies. However, it may have been a【C8】______year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】______and margins have been【C10】______. And Apple hasn’t unveiled a major new product since last October.【C11】______. none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】______being startlingly innovative.
Microsoft, which tried to be startling by【C13】______a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】______its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】______growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】______sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China
Luxury【C17】______companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】______its online and mobile presence. The biggest riser this year,【C19】______. is Prada, whose brand value【C20】______63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C2】
选项
A、obtain
B、foster
C、lower
D、cultivate
答案
B
解析
空格前表明很多公司在他们品牌形象上进行投资,而空格需填入能与sales and loyalty(销量与顾客忠诚度)搭配的动词。B项foster表示促进事物的增长,与invest a lot存在正比例关系,符合语义逻辑。
转载请注明原文地址:https://kaotiyun.com/show/gKzZ777K
0
考研英语一
相关试题推荐
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
随机试题
群体意识形成的基础是
A、Tobeonthealertwhenbeingfollowed.B、Nottoleaveseniorcitizensaloneathome.C、Nottoletanyoneinwithoutanappoin
生命征
关于胃癌的描述,下列正确的是
胃的功能失调病机,主要是指
A.变异度B.精密度C.灵敏度D.差异度E.准确度对样品多次重复检测结果的一致程度即
木香槟榔丸的功用是
高某因生活困难,于1978年底将房屋2间典给吴某,典价1500元,未约定典期届满未回赎视为绝卖。高某向吴某交付了房屋,吴某向高某支付了典价1500元。吴某自己居住到1988年时将房屋出租给孙某居住,每月收取租金400元。1989年因房屋年久失修,吴某出钱1
在刑事诉讼执行程序中,下列哪些情况可以暂予监外执行?()
传统的证券发行是以企业为基础,而资产证券化则是以特定的()为基础发行证券。
最新回复
(
0
)