首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because it was just ordinary bread. B、Because it contains more calories in the whole loaf. C、Because the total number of calor
A、Because it was just ordinary bread. B、Because it contains more calories in the whole loaf. C、Because the total number of calor
admin
2015-02-12
88
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because it was just ordinary bread.
B、Because it contains more calories in the whole loaf.
C、Because the total number of calories remained the same.
D、Because the bread is sliced very thin.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/guh7777K
0
大学英语六级
相关试题推荐
A、ThewomanismailingthemtoGary’soldaddress.B、Thepostofficeissendingthemtothewoman’shouse.C、Theyarcbeingforw
A、Sheisafull-timehousewife.B、Shedoesnotcareforherchildren.C、Sheusedtoliveinthesuburbsinherchildhood.D、She
TheHealthBenefitsofDrinkingWater—IsBottledDrinkingWaterHealthierThanFilteredTapWater?[A]Waterisak
A、Gettingrichquickly.B、Distinguishingoneself.C、Respectingindividualrights.D、Doingcredittoone’scommunity.B推理题在美国,当人们
A、Theyworkonthesamefloorsinthesameshoppingcenter.B、Theyhaven’tmetbefore.C、Theyarebothbusinessmajors.D、Theya
Biologically,thereisonlyonequalitywhichdistinguishesusfromanimals:theabilitytolaugh.Inauniversewhichappearst
A、Itsavestime.B、Itincreasesparkingcapacity.C、Itensuresdrivers’safety.D、Itreducescardamage.B细节辨认题。短文中提到,开发者对此项技术很有
A、Themanhastowaittogethismedicine.B、Thestoredoesn’thavetheprescribedmedicine.C、Themanhastogotoseehisdoct
1911年,中国爆发了历史上的第一次资产阶级革命——辛亥革命(theRevolutionof1911),它推翻了中国封建社会的最后一个朝代——清朝,废除了中国延续了2000多年的封建帝制,建立了中国的第一个民主共和国——中华民国。民国政府成立以后,
A、Mostofthemmakemoney.B、Theyarewrittenforlocalreaders.C、Everytownandcountryareahasonelocalnewspaper.D、Thene
随机试题
通过保险和社会保障机制对经济与社会生活中的各种风险进行的补偿、防范或管理,体现金融机构的()
反映项目财务状况的主要指标有()。
如果乙公司没有按照合同的约定支付材料款,则( )。《根据合同法》规定,违约责任除另有规定外,实行( )原则。
下列分配完工产品成本与在产品成本的方法中,能使某种产品本月发生的生产费用就是本月完工产品成本的有()。
下列属于面试中应聘者目标的是()
如图,已知双曲线C:一y2=1(a>0)的右焦点为F,点A,B分别在C的两条渐近线上,AF⊥x轴,AB⊥OB,BF//OA(O为坐标原点).求双曲线C的方程;
计算累次积分I=∫01dx∫1—x2—xe(x+y)2dy+∫12dx∫02—xe(x+y)2dy。
LatelyIhavebeennoticingthegreatnumberofelectricalappliances(电器)onthemarket.Itseemstomethatthereare【C1】_____
【B1】【B6】
A、Heisagoodfriendwiththespeakers.B、Hedoesn’tsupportthesameteamasthespeakers.C、Heisusuallypessimistic.D、Hei
最新回复
(
0
)