首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the article about Coca Cola and the questions below. For each question mark one letter A, B, C, D on your Answer Sheet,
Look at the article about Coca Cola and the questions below. For each question mark one letter A, B, C, D on your Answer Sheet,
admin
2011-01-22
21
问题
Look at the article about Coca Cola and the questions below.
For each question mark one letter A, B, C, D on your Answer Sheet, for the answer you choose.
A Brief History of Coke
Nowadays, Coca-Cola’s trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob’s Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton’s partner and bookkeeper thought two " C" s would look good in advertising and wrote " Coca-Cola" in the flowering script so famous today.
It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke’s popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Coca-Cola as a trademark.
Under Candler’s leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler’s campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understanding Coke’s marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $ 1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions. Their agreement with Candler began the franchising bottling system that still remains the foundation of the Coca-Cola Co.’s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler’s agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 179 bottling plants went into operation.
In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.
Pemberton sold out his drink because______.
选项
A、he was in bad need of money
B、he failed to see the great potential of the product
C、he quarreled with his partner
D、None of the above
答案
B
解析
" Pemberton could not foresee the greatest future awaiting his soft drink and sold out."
转载请注明原文地址:https://kaotiyun.com/show/hEoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
ReadthearticlebelowaboutTheImport-ExportBalance.Foreachquestion3140,writeonewordinCAPITALLETTERSonyourAnswe
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutcharacteristicsandtraitsofeffectiveleaders.Whi
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutcharacteristicsandtraitsofeffectiveleaders.Whi
Lookatthestatementsbelowandatthefiveextractsfromanarticleabouttherelationshipbetweenstrategicalliancesandorg
Readthetextbelowaboutcommunicatingingroups.Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticall
Readthearticlebelowaboutthequalityimperative.Foreachquestion31—40,writeonewordinCAPITALLETTERSonyourAnswerS
Readthistextaboutcustomerco-production.Choosethebestsentenceformtheoppositepagetofilleachofthegaps.F
Readthistextaboutcustomerco-production.Choosethebestsentenceformtheoppositepagetofilleachofthegaps.F
Readtheextractbelowfromabank’sadvicetobusinessesaboutfindingandkeepingcustomers.Choosethecorrectwordtofil
Readtheextractbelowfromabank’sadvicetobusinessesaboutfindingandkeepingcustomers.Choosethecorrectwordtofil
随机试题
中性温度:
在非线性消除动力学中,与药物半寿期有关的是
被认为世界上最早、实施最成功的新中国成立初期的健康促进策略是
患者,女,73岁。半年前曾中风,现症见表情呆钝,智力衰退,喃喃自语,或终日无语,呆若木鸡,不思饮食.脘腹胀痛,痞满不适,口多涎沫,头重如裹,舌质淡,苔白腻,脉滑,治宜
患者,女性,59岁。农民,2年前无明显诱因出现双腕、双手关节和双膝、踝、足、跖趾关节肿痛,伴晨僵,时间约10分钟,疼痛以夜间明显,影响行动。实验室检查:血沉55mm/h,RF(+)。关节X线检查:双手骨质疏松,腕部关节间隙变窄。最可能的诊断是
关于团队精神的说法,错误的是()
根据《工程建设项目施工招标投标办法》(2013年修订)(七部委第30号令),工程施工评标活动应当遵循的原则是()。
下列说法正确的有()。此项租赁业务对2008年和2009年资产负债表中“长期应付款”项目的影响额为()。
课程计划的中心是()。
以下不属于学生主观能动性主要表现的是()。
最新回复
(
0
)