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  3. Shoppers in the UK are spending less money on toilet paper to save money, research has shown. Penny-pinching UK consumers ch

Shoppers in the UK are spending less money on toilet paper to save money, research has shown. Penny-pinching UK consumers ch

admin2019-03-20  27
问题     Shoppers in the UK are spending less money on toilet paper to save money, research has shown.
    Penny-pinching UK consumers choose cheaper products from discounters such as Aldi and Lidl rather than luxury alternatives.
    This has wiped 6% off the value of the soft tissue paper market in the UK. It has shrunk from ￡1. 19 billion in 2011 to ￡1. 12 billion in 2015 , according to a new report from market research company Mintel. Furthermore, the future of the market looks far from rosy, with sales expected to fall further to ￡1.11 billion in 2016.
    In the last year alone, despite an increase in the UK population and a subsequent rise in the number of households, sales of toilet paper fell by 2% , with the average household reducing their toilet roll spending from ￡43 in 2014 to ￡41 in 2015.
    Overall, almost three in five people say they try to limit their usage of paper—including facial tissue and kitchen roll—to save money. "Strength, softness and thickness remain the leading indicators of toilet paper quality, with just a small proportion of consumers preferring more luxurious alternatives, such as those with flower patterns or perfume," said Mintel analyst Jack Duckett. "These extra features are deemed unnecessary by the majority of shoppers, which probably reflects how these types of products are typically more expensive than regular toilet paper, even when on special offer."
    While consumers are spending less on toilet paper, they remain fussy—in theory at least—when it comes to paper quality. Top of Britons’ toilet paper wish list is softness (57%) followed by strength (45%) and thickness (36%).
    One in 10 buyers rank toilet rolls made from recycled paper among their top considerations, highlighting how overall the environment is much less of a consideration for shoppers than product quality. In a challenge for manufacturers, 81 % of paper product users said they would consider buying recycled toilet tissue if it were comparable in quality to standard paper.  
What does Jack Duckett say about toilet paper?
选项 A、Special offers would promote its sales.
B、Consumers are loyal to certain brands.
C、Luxurious features add much to the price.
D、Consumers have a variety to choose from.
答案C
解析 推理题。第五段最后一句指出，绝大部分消费者认为这些额外的特点是不必要的，这些额外的特点可能反映了这些商品通常比普通的卫生纸要贵，即使是在特价销售的时候也是如此 由此可知，奢华的特点提高了价格，C项与原文意思相符，故答案为C。原文中未提到特价优惠会提高销量，故排除A项。原文未提及消费者对品牌的态度，故排除B项。原文未提及消费者有多种选择，故排除D项
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