首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
The Network Advertises a Growing of Industry Rupert Murdoch once described them as the "rivers of gold"—the lucrative classi
The Network Advertises a Growing of Industry Rupert Murdoch once described them as the "rivers of gold"—the lucrative classi
admin
2013-04-03
50
问题
The Network Advertises a Growing of Industry
Rupert Murdoch once described them as the "rivers of gold"—the lucrative classified advertising revenues that flowed into big newspaper groups. But the golden rivers are being diverted online as the Internet breaks the grip that local and regional newspapers once held over their advertising markets.
Typically, a local newspaper would expect to get some 80% of its revenue from advertising, of which around two-thirds would come from classifieds. But last year in the San Francisco Bay area, job ads worth some $ 60m were lost from newspapers to the web, reckons Classified Intelligence, a consultancy. Emap, a British publisher, recently gave warning of a 30% decline in recruitment ads in one of its titles, Nursing Times, following the launch of a free website for jobs in Britain’s National Health Service.
The Internet has become the fastest-growing advertising medium. Online ad revenues reached $5.8 billion in the first six months of this year in America, up 26% on the same period last year, according to a joint study by the Interactive Advertising Bureau and Pricewaterhouse-Coopers. In Britain, online ad revenues surged by 62% in the same period to almost £ 500m ( $ 870m).
Search advertising—the small text-ads that appear alongside Google and Yahoo! searches—account for 40% of the online ad market. Another 20% goes to display ads and 18% to classified advertising. But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites develop localized and more elaborate services for online users.
Perhaps the most significant development came on November 16th, when Google started up a prototype service called Google Base. It offers a searchable database of free listings, including small ads which can be narrowed down to postal regions. Among its first offerings were used cars. In no time, Google could challenge eBay, whose own auction listings now work much like a giant classified website—especially with its "buy-it-now" options. But eBay charges sellers. Even so, it sold more than 450m items in the three months to September 30th, for almost $ 11 billion.
In response, most print publishers are expanding online. Mr. Murdoch is buying websites including Propertyfinder and MySpace, a social-networking site. Newspaper groups have teamed up to, jointly operate websites to compete with Monster for recruitment ads. But the online operators are expanding too. eBay, for instance, is building a global network of classified sites under the Kijiji brand. It also has a stake in the popular Craigslist which, having soaked up so many listings around its San Francisco home, is now frightening other newspapers as it expands its mostly-free ads service to other cities around the world.
What can be predicted from the last paragraph?
选项
A、Newspapers are now operating their own websites.
B、Websites begin to involve in the traditional newspaper business.
C、Competition on ads will be tighter in the future.
D、Newspapers might also provide free ads service.
答案
C
解析
推理判断题。末段首句指出:相应地,许多印刷出版商也在进行网络扩张。接下来举例说明他们的反击方法:默多克先生购买网站。报纸集团联合起来经营网站等,由此可见,对于广告的竞争会越来越激烈,故[C]为答案。该段第二句明确表明一些报纸购买了自己的网站,[A]为文章已经给出的细节内容,非推断内容,排除;该段第四句指出But the online operators aye expanding too,从后面的例子可以看出网络经营者们通过建立全球网络来抵制报纸的竞争,并非参与报纸经营,排除[B];文中没有提到报纸提供免费广告服务,也无法推出,排除[D]。
转载请注明原文地址:https://kaotiyun.com/show/hJd4777K
0
考研英语一
相关试题推荐
Alan"Ace"GreenbergchosehisnicknametoimprovehischanceswithgirlsattheUniversityofMissouri.Butitisanapt(1)___
Accordingtothepassage,allthefollowingstatementsaretrueEXCEPT______.Themostprobablereasonforthepeopletobecome
(46)Theclassicdifficultyfeltwithdemocracyarisesfromthefactthatdemocracycanneverexpressthewillofthewholepeopl
StephenColbert’sperformanceattheWhiteHouseCorrespondentsDinnerninedaysagohasalreadycreatedadebateoverpolitics,
Studythepictureabovecarefullyandwriteanessayentitled"OnCulturalExchanges".Intheessay,youshould(1)describethe
Washington,June22—MorethanthreedecadesaftertheEndangeredSpeciesActgavethefederalgovernmentfoolsandamandateto
Washington,June22—MorethanthreedecadesaftertheEndangeredSpeciesActgavethefederalgovernmentfoolsandamandateto
Lotsofcreaturesalreadyreproducewithoutsex.SincethebirthofLouiseBrown,thefirsttest-tubebaby,in1978,(1)_____of
Readingtooneselfisamodernactivitywhichwasalmostunknowntothescholarsoftheclassical.In(1)_____worldduringthe
随机试题
蒙台梭利认为,在敏感期内,学习特别容易而迅速,是教育的最好时机。对良好行为规范的敏感期在()岁。
计算机网络的IP地址中,A类网址通常用于局域网。()
苏子降气汤证的病机要点是
在某人群中染发剂使用率为1.8%,吸烟率为68.1%;队列研究发现染发剂和吸烟的导致膀胱癌的RR值分别为3.0和1.5。以下哪项推断是错误的
哪项属浅反射
潜在客户做出购房(承租)房屋的决策过程中的第二步是()。
消防验收的结论评定程序要形成()。
李台州传杨万里李台州名宗质,字某,北人,不知何郡邑。母展,妾也,生宗质而罹靖康之乱,母子相失。宗质以父荫,既长,仕所至必求母,不得。姻家司马季思官蜀,宗质曰
对“前者是‘添足’,还有可说;后者是刖刑……”这句话中的意思理解错误的一项是:根据上下文,在空白处应填的选项是:
以下关于视图的描述,错误的是()。
最新回复
(
0
)