首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
The Network Advertises a Growing of Industry Rupert Murdoch once described them as the "rivers of gold"—the lucrative classi
The Network Advertises a Growing of Industry Rupert Murdoch once described them as the "rivers of gold"—the lucrative classi
admin
2013-04-03
54
问题
The Network Advertises a Growing of Industry
Rupert Murdoch once described them as the "rivers of gold"—the lucrative classified advertising revenues that flowed into big newspaper groups. But the golden rivers are being diverted online as the Internet breaks the grip that local and regional newspapers once held over their advertising markets.
Typically, a local newspaper would expect to get some 80% of its revenue from advertising, of which around two-thirds would come from classifieds. But last year in the San Francisco Bay area, job ads worth some $ 60m were lost from newspapers to the web, reckons Classified Intelligence, a consultancy. Emap, a British publisher, recently gave warning of a 30% decline in recruitment ads in one of its titles, Nursing Times, following the launch of a free website for jobs in Britain’s National Health Service.
The Internet has become the fastest-growing advertising medium. Online ad revenues reached $5.8 billion in the first six months of this year in America, up 26% on the same period last year, according to a joint study by the Interactive Advertising Bureau and Pricewaterhouse-Coopers. In Britain, online ad revenues surged by 62% in the same period to almost £ 500m ( $ 870m).
Search advertising—the small text-ads that appear alongside Google and Yahoo! searches—account for 40% of the online ad market. Another 20% goes to display ads and 18% to classified advertising. But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites develop localized and more elaborate services for online users.
Perhaps the most significant development came on November 16th, when Google started up a prototype service called Google Base. It offers a searchable database of free listings, including small ads which can be narrowed down to postal regions. Among its first offerings were used cars. In no time, Google could challenge eBay, whose own auction listings now work much like a giant classified website—especially with its "buy-it-now" options. But eBay charges sellers. Even so, it sold more than 450m items in the three months to September 30th, for almost $ 11 billion.
In response, most print publishers are expanding online. Mr. Murdoch is buying websites including Propertyfinder and MySpace, a social-networking site. Newspaper groups have teamed up to, jointly operate websites to compete with Monster for recruitment ads. But the online operators are expanding too. eBay, for instance, is building a global network of classified sites under the Kijiji brand. It also has a stake in the popular Craigslist which, having soaked up so many listings around its San Francisco home, is now frightening other newspapers as it expands its mostly-free ads service to other cities around the world.
What can be predicted from the last paragraph?
选项
A、Newspapers are now operating their own websites.
B、Websites begin to involve in the traditional newspaper business.
C、Competition on ads will be tighter in the future.
D、Newspapers might also provide free ads service.
答案
C
解析
推理判断题。末段首句指出:相应地,许多印刷出版商也在进行网络扩张。接下来举例说明他们的反击方法:默多克先生购买网站。报纸集团联合起来经营网站等,由此可见,对于广告的竞争会越来越激烈,故[C]为答案。该段第二句明确表明一些报纸购买了自己的网站,[A]为文章已经给出的细节内容,非推断内容,排除;该段第四句指出But the online operators aye expanding too,从后面的例子可以看出网络经营者们通过建立全球网络来抵制报纸的竞争,并非参与报纸经营,排除[B];文中没有提到报纸提供免费广告服务,也无法推出,排除[D]。
转载请注明原文地址:https://kaotiyun.com/show/hJd4777K
0
考研英语一
相关试题推荐
Alan"Ace"GreenbergchosehisnicknametoimprovehischanceswithgirlsattheUniversityofMissouri.Butitisanapt(1)___
Studythefollowingcartooncarefullyandwriteanessayof160—200words.Youressayshouldcoveralltheinformationprovided
Acrampedpublic-schooltestkitchenmightseemanunlikelyoutpostforafoodrevolution.ButCollazo,executivecheffortheN
Writeanessayof160200wordsbasedonthefollowingdrawing.Inyouressay,youshould1)describethedrawingbriefly,
The"explosiveconflict"inParagraph1refersto______.ThenumberofsalmoneveryspringinBritishColumbia’sriversfourye
MoneymaybethoughtofasModernsocietiescontrolsupplyanddemand
Lotsofcreaturesalreadyreproducewithoutsex.SincethebirthofLouiseBrown,thefirsttest-tubebaby,in1978,(1)_____of
Lotsofcreaturesalreadyreproducewithoutsex.SincethebirthofLouiseBrown,thefirsttest-tubebaby,in1978,(1)_____of
Readingtooneselfisamodernactivitywhichwasalmostunknowntothescholarsoftheclassical.In(1)_____worldduringthe
Readingtooneselfisamodernactivitywhichwasalmostunknowntothescholarsoftheclassical.In(1)_____worldduringthe
随机试题
男孩,8个月,因近2天腹泻伴呕吐入院诊治。体重减轻8%,下列除哪一项外均可发生
关于阻塞性肺气肿患者最早出现的变化叙述不正确的是( )
某天然地基的场地土为稍密的细砂,经深宽修正后的地基静力承载力特征值为180kPa,则基础底面平均压应力的允许值为()kPa。
某施工合同约定以《建设工程价款结算暂行办法》作为结算依据,该工程结算价约4000万元,发包人应从接到承包人竣工结算报告和完整的竣工结算资料之日起()天内核对(审查)完毕并提出审查意见。
上市公司的区位分析包括()
下列担保形式中,不动产不能作为担保物的有()。
(2014年)2014年5月5日,因A公司未能偿还对B公司的到期债务,B公司向人民法院提出对A公司进行破产清算的申请。A公司收到人民法院通知后,于5月9日提出异议,认为本公司未达破产界限,理由是:第一,B公司对A公司之债权由C公司提供连带保证,而C公司完全
有实验结果显示,如果把食谱中的饱和脂肪换成不饱和脂肪,会有利于减少冠心病的发生风险。而橄榄油中则含有70%的油酸,油酸是一种不饱和脂肪酸。因此有专家判断橄榄油是减少冠心病风险的最佳食用油。下列选项如果为真,会对专家的判断产生怀疑的有()。
生活中,有的人追求轰轰烈烈,总想_______,只愿干所谓的大事,而对平凡之举、对有益他人的小事_______;有的人只考虑自己的安逸,不顾及他人的冷暖。与典型人物境界的差距,大约就在这里。填入划横线部分最恰当的一项是:
知觉的整体性是指在直接作用于感觉器官的外界刺激不完备的情况下,人们根据自己的经验,对刺激进行加工处理,使知觉保持完备的一种性质。根据上述定义,下列选项中不属于“知觉的整体性”的是:
最新回复
(
0
)