2. 自考
  3. Television Television is an【C1】______(attract)medium for【C2】______(advertise)because it delivers mass audiences to advertise

Television Television is an【C1】______(attract)medium for【C2】______(advertise)because it delivers mass audiences to advertise

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问题                                 Television
    Television is an【C1】______(attract)medium for【C2】______(advertise)because it delivers mass audiences to advertisers. When you consider that【C3】______(near)three out of four Americans have seen the game show "Who Wants to Be a Millionaire?" you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress【C4】______(consume)with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an【C5】______(expense)medium, and not all advertisers can afford to use it.
    Television’ s【C6】______(influent)on advertising is fourfold. First, narrowcasting means that television channels are seen by an【C7】______(increase)narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those【C8】______ (interest)in household improvement projects. Thus, audiences are【C9】______(small)and more homogeneous(具有共同特点的)than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are【C10】______(exposure). Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.
【C5】
选项
答案expensive
解析 本句空白处出现在不定冠词an后以及名词medium之前提示需填入形容词来修饰该名词，因此，将提示词名词expense去掉尾字母一e加上后缀-ive改成expensive即可。
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