首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1) If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One t
(1) If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One t
admin
2018-05-14
24
问题
(1) If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One thousand cost only $ 18 on average, according to estimates by Barracuda Networks, a network security company. Yet these friends won’t meet you for drinks after work. In fact, they don’t even exist. They are pixels on a screen.
(2) A large share of social-media followers of the biggest companies are not human, believes Marco Camisani Calzolari, an entrepreneur and professor at Milan’s ILUM University. In a recent study he quantified the proportion of computer-generated fans or inactive users following big brands on Twitter. To decide whether a follower is human, Mr. Camisani Calzolari used various criteria, including the number of posts from a fan’s Twitter account and the use of correct punctuation in tweets. According to this research, by June 2011 nearly half of Twitter followers of computer maker Dell—about 700,000—were bots.
(3) Some politicians also seem to have many fake followers. Mitt Romney, the former Republican presidential candidate, became the focus of media attention when his Twitter following swelled by 17% in a single day in July. On close inspection, a significant proportion of Mr. Romney’s followers appeared to be fake profiles. In Italy Beppe Grillo’s Five Star Movement lost the driving force when Mr. Camisani Calzolari made a similar claim about the followers of the comedian-turned-politician.
(4) There is no indication that any of the companies mentioned in Mr. Camisani Calzolari’s paper have bought followers—rogue bots often attach themselves to people and brands without payment. But some firms do buy a social media following. Fake profiles are at the center of a very vibrant and growing underground economy, says Barracuda Networks. On eBay, the e-commerce site, for instance, the firm’s researchers have found 20 sellers offering to set up such profiles.
(5) For start-ups a strong social media following can boost business. A small mom-and-pop shop struggling to sell its goods can look like a booming upstart thanks to a swollen Twitter account, or an artificially high number of Facebook likes. For major international companies, a small number of followers in the early stages of engagement with social media can be embarrassing at best and damaging to brand perception at worst. Buying crowds of fans—even if they aren’t engaged with the brand—can give an artificial boost to a business.
(6) For now, the trick works. "Normal people don’t know yet that there is this black market. Most have total trust that a brand’s followers are real," says Mr. Camisani Calzolari. But brands are already finding diminishing returns. When everybody has a large following, the impact is much diminished. And consumers are starting to cotton on to sharp practices. " The number of followers is a superficial measurement unless they are engaged," argues Carly Donovan of Ogilvy Action, an arm of Ogilvy & Mather, the advertisement and public relations agency. Money can buy you friends—just not very good ones.
The instance of eBay is cited to______.
选项
A、indicate the companies mentioned by Camisani have bought followers
B、suggest that there is no market for free rogue bots
C、prove fake profiles are at the center of a growing business
D、show the number of fake profile sellers is small
答案
C
解析
推断题。文章第四段最后一句提到,梭子鱼网络有限公司的研究员在易趣上已经发现了20个提供伪造资料服务的卖家。作者举这个例子是为了证明上一句提到的“梭子鱼网络有限公司称,伪造资料是充满生机、蒸蒸日上的地下经济的中心产业”。由此推知,伪造资料是一个新兴且不断发展的业务,所以选[C]。[A]“表明卡米萨尼所提及的公司曾购买过粉丝”与该段第一句提到的“没有任何迹象表明卡米萨尼-卡佐拉里先生论文中所提及的公司曾购买过粉丝”相反,故排除;该段第一句虽然提到免费的流氓软件,但并未谈及免费的流氓软件是否有市场,故排除[B];该段最后一句提到,梭子鱼网络有限公司发现20个提供伪造资料服务的卖家,但并未指出其人数很少,所以排除[D]。
转载请注明原文地址:https://kaotiyun.com/show/hfxK777K
0
专业英语四级
相关试题推荐
HowtoGettheMostfromYourCollegeProfessorI.【T1】yourprofessors【T1】______1)Usetheschool’s【T2】【T2】______—theprofessor’
HowtoGettheMostfromYourCollegeProfessorI.【T1】yourprofessors【T1】______1)Usetheschool’s【T2】【T2】______—theprofessor’
HowtoWriteJobApplicationsandResumesI.Thepreparationsforyourapplicationandresume1)OfferyourabilitiesA.basis:p
CultureTherearemanythingsaboutourlivesthatmakeupaculture.I.Language—Languageiswhatpeopleandanimalsuset
Itseemsthathappinessissomethingtodowithsimplicity,andthatitistheabilitytoextractpleasurefromthesimplestthi
Whatisthemainideaofthepassage?
Whatisthemainideaofthepassage?
Istartedforschoolverylatethatmorningandwasingreatdreadofascolding,especiallybecauseMr.Hamelhadsaidthathe
TheChinesegovernmenttakesthefollowingmeasurestoensurethefoodsecurityEXCEPT
Unlessallthemembersagreeto_______totheplan,theremaybefurtherdevelopmentinthecourseofaction.
随机试题
通过检查电子邮件信件和附件来查找某些特定的语句和词语、文件扩展名或病毒签名进行扫描是哪种扫描技术_____________
男性,42岁,某农药厂工人,农药泼洒至身体上导致农药中毒,出现呼吸困难、呕吐、腹痛、腹泻、瞳孔缩小、肌肉痉挛等表现,经抢救脱险。其引起中毒的农药最可能是
下列进度计划表中,用来确定年度施工项目的投资额和年末形象进度,并阐明建设条件落实情况的是()。
为了使录音室隔绝外面的噪声,通常采用()措施进行处理。
下面各种证券中属于有价证券诈骗罪所涉及的“有价证券”的一项是( )。
【2014年山东德州.单选】班主任在班级管理过程中,创造美的情景来感染和熏陶学生的方法是()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。
甲、乙、丙3人从星期一开始工作,甲每工作3天就休息1天,乙每工作5天就休息2天,丙每工作7天就休息3天,那么三人第一次同时休息是在星期几?
社会必要劳动时间是指在现有的社会正常生产条件下,在社会平均的熟练程度和劳动强度下制造某种使用价值所需要的劳动时间。这种“正常生产条件”是指()
Thebusinesscycleiscomposedofmanyphasesandoneofthemistheexpansionphase.Thisphaseisatwo-foldone,includingre
最新回复
(
0
)