首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2013-01-12
43
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR Was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
We learn from the third paragraph that employees in the American PR industry______.
选项
A、speak at least one foreign language fluently
B、are ignorant about world geography
C、are not as sophisticated as their European counterparts
D、enjoy reading a great variety of English business publications
答案
C
解析
该题最大的干扰项可能来自于B项。但是文章第三段第3行只说美国人的世界地理观不强,并不能说他们对世界地理一无所知。
转载请注明原文地址:https://kaotiyun.com/show/hk9O777K
0
考博英语
相关试题推荐
(66)Prosperousalumnihelpedmake2006arecordedfund-raisingyearforcollegesanduniversities,whichhauledin$28billion
Atradegroupforliquorretailersputoutapressreleasewithanalarmingheadline;"MillionsofKidsBuyInternetAlcohol,La
Hewasreluctantbuthe______becausehewantedtofindoutmoreabouttheirplansbeforegoingtothepolice.
Tounderstandbettertheforcesthatcontrolhumanagingandlongevity,wehavetriedtodeterminewhetherthelongerlifespano
AnotherexampleoftheexerciseofpowerbyCongresswastheactionittookduringtheReconstructionPeriodaftertheCivilWar
Iusedtothinkmemory______wereforthehopelesslydisorganized,butwhenIhitmid-40sittakesthreetripsbetweenmyhome
Inthispart,youarerequiredtowriteacompositionentitledOnCultureShockinnolessthan200words.Yourcompositionshou
Innocountry______Britain,ithasbeensaid,canoneexperiencefourseasonsinthecourseofasingleday.
Itisa______notworthyofsuchheatedargument.
Thereseemsnevertohavebeenacivilizationwithouttoys,butwhenandhowtheydevelopedisunknown.Theyprobablycameabout
随机试题
冠心病患者,男性。冠脉造影术后患者床上排便后突然意识丧失,四肢抽搐,心电监护示不规则波动曲线,分不清QRS与T波,有夺获性融合波,对该患者有效的处理措施为
患儿,7岁,患肾病综合征已两年,激素治疗,近2d发热,体温40℃,精神萎靡,皮肤可见散在丘疹、疱疹,疱内色清。护理措施中哪项不妥
房地产开发企业甲将一套现房以300万元的价格出卖给乙,乙向丙银行按揭贷款购房。2009年3月1日,甲、乙、丙签订了书面按揭贷款购房合同。约定甲须于2009年4月1日交付房屋,但未约定甲给乙办理过户登记的期限。因房价上涨,2009年4月1日,甲借故未向
在建设工程进度计划调整工作中,分析进度偏差对后续工作及总工期的影响的步骤包括()。
背景资料:某建设单位和施工单位签订了某市政公用工程施工合同,合同中约定:建筑材料由建设单位提供,由于非施工单位原因造成的停工,机械补偿费为200元/台班,人工补偿费为50元/工日;总工期为120d,竣工时间提前奖励为3000元/d,误期损失赔偿
目前,在我国对投资者从基金分配中获得的企业债券的利息收入,由()在向基金派发利息时,代扣代缴20%的个人所得税。
下列商业银行中还没有在上海证券交易所上市的有()。
对象物所有权转移的活动称为()。
在古代,受教育的目的主要不是为了获得实用的知识,而是社会地位的象征,教育的象征性功能占主导地位。()
A、Thereisstillroomforimprovement.B、Thelanguageishardtounderstand.C、Thedescriptionoftheexperimentistoodetailed
最新回复
(
0
)