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  3. The After-sales Manager of your company proposes to set up a customer hotline to improve customer services. You have been asked

The After-sales Manager of your company proposes to set up a customer hotline to improve customer services. You have been asked

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问题 The After-sales Manager of your company proposes to set up a customer hotline to improve customer services. You have been asked to submit ideas on the rationale for such a proposal. Discuss, and decide together：
   •The impoffance and necessity for setting up a customer hotline.
   •Comparison of its cost and its impact on customer loyalty.  
The After-sales Manager of your company proposes to set up a customer hotline to improve customer services. You have been asked to submit ideas on the rationale for such a proposal.
   Discuss, and decide together：
   •The importance and necessity for setting up a customer hotline.
   •Comparison of its cost and its impact on customer loyalty.
选项
答案 Suggested Ideas： ?The importance and necessity for setting up a customer hotline The importance and necessity for setting up a customer hotline may include the following： ——to provide customers with easy access to requesting for after-sales services or consulting for good advice. ——to improve company image among existing customers. ——to attract prospective new customers. ——to have positive impact on customer loyalty. ?Comparison of its cost and its impact on customer loyalty ——cost for setting up such a hotline will not be very expensive as it only consists of cost for a phone bill and cost for hiring someone to answer the calls. ——impact on customer loyalty will be advantageous to maintaining current market share and enlarging future market share, thus bringing in more profits for the company. ——existing customers will serve as live advertising for the company. thus saving cost for further advertising. ——customer loyalty will be enhanced through the hotline.
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