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  3. What if someone came up with a new technology product that was hailed as a breakthrough with the potential to rival the smartpho

What if someone came up with a new technology product that was hailed as a breakthrough with the potential to rival the smartpho

admin2016-01-02  63
问题     What if someone came up with a new technology product that was hailed as a breakthrough with the potential to rival the smartphone, but then didn’t make it available to 85 per cent of possible buyers? That is what Apple is about to do with the launch of its Watch. It will start collecting orders online from Friday and release the device in nine countries in two weeks.
    For something that carries with it the best hope yet for a new "wearables" computing platform, the Watch risks being hamstrung. Only a subset of Apple’ s existing customers will end up owning one. That is because it is yoked to the iPhone(which is used by only one in six smartphone owners): Watch gets its connectivity from the iPhone, and the only apps that work on it are extensions of the ones that are carried by Apple’ s App Store for use on its own mobile devices.
    Platforms, by contrast, benefit from network effects as other tech companies add complementary products and services, such as apps, which in turn draw more users. Jobs finally bowed to the power of the platform idea with the App Store for Apple’s mobile devices. But, according to US management professors David Yoffle and Michael Cusumano, the mix he exhibited is still evident at Apple and could result in the tech group squandering a lead in the post-smartphone computing platform.
    The picture is not black and white. It is probably better to think of the Watch as an extension of an existing tech platform, rather than a product with no platform aspirations at all. It will, after all, run stripped-down apps from third parties. As such, it represents a first, cautious play in a new market where there are likely to be rethinks along the way.
    The first iterations of these products didn’t set the world on fire. Apple sold fewer than 1 million iPods in the first year and only about 6 million iPhones. Watch 1.0 should at least do much better than that. Most analysts are predicting sales of 20-40 million in the first year. But this could still represent a missed opportunity if Apple cedes a dominant market share in wearables to Google’ s Android, as it has in smartphones.
Apple Watch risks being hamstrung because it______.
选项 A、is binded to the iPhone
B、has been given high expectations
C、needs to get its connectivity to the mobile phone
D、can be only obtained from Apple’ s App store
答案A
解析 根据题干关键词定位到文章第二段。由本段第一句可知，苹果Watch可能难有大作为。第二句指出在苹果现有客户中。只有一小部分人最终能拥有这款产品，接下来文章详细讲述了原因：苹果Watch是与iPhone捆绑在一起的，苹果Watch通过iPhone与外界连接，而且它搭载的应用都是苹果应用商店中苹果自身移动设备所载应用的扩展。故A项“因为它与iPhone捆绑在一起”符合题意，为正确答案。A项“因为它被给予过高期望”与题干无关。C项“因为它通过手机与外界连接”和D项“因为它只能从苹果应用商店获得”与原文不符，故排除。
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