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  3. Since the late 1970’s, in the face of a severe loss of market share in dozens of industries, manufacturers in the United States

Since the late 1970’s, in the face of a severe loss of market share in dozens of industries, manufacturers in the United States

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问题     Since the late 1970’s, in the face of a severe loss of market share in dozens of industries, manufacturers in the United States have been trying to  improve productivity—and therefore enhance their international competitiveness—through cost-cutting programs.(Cost-cutting here is defined as raising labor output while holding the amount of labor constant.)However, from 1978 through 1982, productivity—the value of goods manufactured divided by the amount of labor input—did not improve; and while the results were better in the business upturn of the three years following, they ran 25 percent lower than productivity improvements during earlier, post-1945 upturns. At the same time, it became clear that the harder manufactures worked to implement cost-cutting, the more they lost their competitive edge.
    With this paradox in mind, I recently visited 25 companies; it became clear to me that the cost-cutting approach to increasing productivity is fundamentally flawed. Manufacturing regularly observes a "40, 40, 20" rule. Roughly 40 percent of any manufactur- ing-based competitive advantage derives from long-term changes in manufacturing structure(decisions about the number, size, location, and capacity of facilities)and in approaches to materials. Another 40 percent comes from major changes in equipment and process technology. The final 20 percent rests on implementing conventional cost-cutting. This rule does not imply that cost-cut- ting should not be tried. The well-known tools of this approach—including simplifying jobs and retraining employees to work smarter, not harder—do produce results. But the tools quickly reach the limits of what they can contribute.
    Another problem is that the cost-cutting approach hinders innovation and discourages creative people. As Aber- nathy’ s study of automobile manufacturers has shown, an industry can easily become prisoner of its own investments in cost-cutting techniques, reducing its ability to develop new products. And managers under pressure to maximize cost-cutting will resist innovation because they know that more fundamental changes in processes or systems will wreak havoc with the results on which they are measured. Production managers have always seen their job as one of minimizing costs and maximizing output. This dimension of performance has until recently sufficed as a basis of eval- uation, but it has created a penny-pinching, mechanistic culture in most factories that has kept away creative managers.
    Every company I know that has freed itself from the paradox has done so, in part, by developing and implementing a manufacturing strategy. Such a strategy focuses on the manufacturing structure and on equipment and process technology. In one company a manufacturing strategy that allowed different areas of the factory to specialize in different markets replaced the conventional cost-cutting approach; within three years the company regained its competitive advantage. Together with such strategies, successful companies are also encouraging managers to focus on a wider set of objectives besides cutting costs. There is hope for manufacturing, but it clearly rests on a different way of managing.
The author suggests that implementing conventional cost-cutting as a way of increasing manufacturing competitiveness is a strategy that is
选项 A、flawed and ruinous.
B、shortsighted and difficult to sustain.
C、popular and easily accomplished.
D、useful but inadequate.
E、misunderstood but promising.
答案D
解析 作者指出：使用传统的削减成本法试图提高制造业竞争实力是一种：据作者在文中叙述(第一、二段)：此方式有些道理，但是很快就会达到极限，基本上是不可行的。∴D有用但不合适。A．错误且灾难性的。过强，文中态度未达到。B．短视而难以维持的。不合适是对的，但不合适的方法不一定就维系不下去，想想我国经济界长久以来的做法。C．普及且易有成效的。说反了。E．被误解但有前景。说反了。
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