首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Late last year, Airbnb announced that it’s going after the major hotel chains—which at first sounded kind of cute, like a precoc
Late last year, Airbnb announced that it’s going after the major hotel chains—which at first sounded kind of cute, like a precoc
admin
2015-09-26
71
问题
Late last year, Airbnb announced that it’s going after the major hotel chains—which at first sounded kind of cute, like a precocious Little League pitcher(投手)saying he’s going to strike out Miguel Cabrera.
But when CEO Brian Chesky laid out his thinking for me in Airbnb’s new, funky headquarters in San Francisco, I thought the investors who have pumped $326 million into the company might not be too dim. Airbnb is becoming much more than a way to spend $26 a night to sleep in London with five other people at The Imperial Fleapit.
In fact, Airbnb is looking like a proof point of a trend that has been getting a lot of attention lately. Some refer to it as the DIY—for do it yourself—movement. Chesky uses the term " decentralized production(分散式生产). " Marc Andreessen hit on the concept in a manifesto entitled "Why Software Is Eating the World?"
It all points to the same idea: Information technology is eroding the power of large-scale mass production. We’re instead moving toward a world of massive numbers of small producers offering unique stuff—and of consumers who reject mass-produced stuff. The Internet, software, 3D printing, social networks, cloud computing and other technologies are making this economically feasible—in fact, desirable.
The hotel industry—and the way Airbnb thinks about it—is an example of how that is playing out.
There is a fundamental truth about big hotel chains that is only now being exposed in the Internet age: Hotel chains grew out of a lack of information.
In the middle of last century, cars and highways made the world far more mobile. Many more people traveled to towns they didn’t know, and they needed places to sleep. They had no way to know which hotel or boarding house might be nice or offer amenities they wanted. Travel guides, like Mobil’s, popped up in the 1950s, but for the most part information remained scarce.
Chains took advantage of that data deficit. If you knew a Holiday Inn in one town, you knew the Holiday Inn in the next town would be roughly the same. The brand’s motto played off this: "The best surprise is no surprise. " The uniformity and comfort of a chain trumped the risk of an unknown, independent place.
As chains got bigger, they could afford to widely advertise—a way to spread more information about the consistency of their hotels. Independents couldn’t keep up. They had limited ways to get information to travelers. As long as this big information gap existed, chains grew and independents struggled. The gap drove chains to offer uniform accommodations at scale—and we got today’s hospitality industry, dominated by the likes of Hilton, Marriott and Starwood.
Chesky got to thinking about this when his late grandfather told him Airbnb reminded him of his childhood, when his family would arrive in towns and stay at boarding houses. Chesky thought: If the Internet was around back then, would hotel chains as we know them have been created? "And the answer is absolutely not," Chesky says. "I’m not saying there wouldn’t be hotels, but they wouldn’t look like they do today. "
According to the passage, Chesky believes that______.
选项
A、hotel chains will no longer exist in the near future
B、there would be no hotels if Internet was around then
C、hotel chains would be different if Internet existed then
D、the development of hotel industry is not certain
答案
C
解析
推理题。最后一段后面讲到,切斯基认为,如果那时就有网络,我们所熟知的连锁酒店就不会出现,酒店行业的面貌也不会是如今这样的,故选[C]。
转载请注明原文地址:https://kaotiyun.com/show/ilXK777K
0
专业英语四级
相关试题推荐
Bodypaintisusedmostlybymeninpreliteratesocietiesinordertoattractgoodhealthorto______badluck.
WhatistheproblemofEngland’semergencyhealthcareservices?
Tonyhasnottheleast_______ofgivinguphisresearchwork.
Fullyclothed,hefellacrosshisbunkandwas______asleep.
Whatisthemainpurposeoftheresearch?
Publicacceptanceofrabbitasaneconomicalsourceofproteindependson______.
YousufKarsh,theCanadianportraitartistwhophotographedmanyofthemostinfluentialfiguresofthe20thcentury,diedina
Accordingtothepassage,howmanypeopleintheworldcanNOTgetenoughfoodtobehealthy?
_____isannouncedinthepapers,ourcountryhaslaunchedalargescalemovementagainstsmugglingandfraudulentactivitiesin
Iknowhimbetterthananyofyou,andIcansay______:nobody’sgoingtomakehimworkanyfaster.
随机试题
数字影像具备的特点有
该病中医诊断:该病治疗方法:
某学生进行智力测验的结果是智商为120,此学生的智力为
以下各项指标中,哪项主要反映用地的开发强度?[2008-2]
(2007年)运算放大器应用电路如图8—68所示,在运算放大器线性工作区,输出电压与输入电压之间的运算关系是()。
7月1日,大豆现货价格为2020元/吨,某加工商对该价格比较满意,希望能以此价格在一个月后买进200吨大豆。为了避免将来现货价格上涨的风险,决定在大连商品交易所进行套期保值。7月1日买进20手9月份大豆合约,成交价格为2050元/吨。8月1日,当该加工商在
给定资料1.每年一进入4月,很多人就开始期待新的全民阅读调查数据。近几年,在4月23日世界读书日前夕公布的这组数据,总能挑动国人的神经。2017年4月18日,第十四次全国国民阅读调查成果在北京发布。调查数据显示:2016年我国成年国民各
某实验室一共有A、B、C三种类型的机器人,A型能识别颜色,B型能识别形状,C型既不能识别颜色也不能识别形状。实验室用红球、蓝球、红方块和蓝方块对1号和2号机器人进行实验,命令它们拿起红球,但1号拿起了红方块,2号拿起了蓝球。根据上述实验,以下哪项断
Atthemoment,therearetworeliablewaystomakeelectricityfromsunlight.【F1】Youcanuseapanelofsolarcellstocreateth
Whatdoesthemanwanttobuy?
最新回复
(
0
)