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  3. The fashion industry blatantly pays attention to plus-size women. A good fit is everything, stylists often counsel, but in asses

The fashion industry blatantly pays attention to plus-size women. A good fit is everything, stylists often counsel, but in asses

admin2022-01-25  59
问题     The fashion industry blatantly pays attention to plus-size women. A good fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were "plus-size" , meaning size 14 or larger. That figure will not have changed much, but in 2016, only 18% of clothing sold was plus-size, according to NPD Group, another research firm.
    Designers and retailers have long thought of the plus-size segment as high-risk. Predicting what these customers will buy can be difficult, as they tend to be more cautious about styles. Making larger clothes is more expensive; higher costs for fabric cannot always be passed on to consumers. In turn, plus-size women shopped less because the industry was not serving them well. "We have money but nowhere to spend it," says Kristine Thompson, who runs a blog called Trendy Curvy and has nearly 150000 followers on Instagram, a social-media site.
    At last, that is changing. Fast-fashion brands, including Forever 21 and a fashion line sold in partnership with Target, a giant retailer, have expanded their plus-size collections. Lane Bryant, a plus-size retailer, and Prabal Garung, a designer, have done the same. In March, Nike extended its "X-sized" sportswear range. Revenue in the plus-size category increased by 14% between 2013 and 2016, compared with growth of 7% for all apparel.
    Social media has played an important role in changing attitudes in the fashion business, says Madeline Jones, editor and co-founder of PLUS Model Magazine. Nonetheless, designer brands still hold back (Walmart sells the most plus-size apparel). Some brands, such as Michael Kors, do sell plus-size ranges but do not advertise them or display them on websites. Gwynnie Bee, Stitch Fix and Dia&Co, for example, share information with designers on preferred styles and fits. Tracy Reese, a designer known for creating Michelle Obama’s dress for the Democratic National Convention in 2012, is one brand that recently enlisted Gwynnie Bee’s help to create a new plus-size collection. Gwynnie Bee prompted the label to create bigger patterns and more appealing designs.
    Not all plus-size shoppers are convinced. Laura Fuentes, a hairstylist from Abilene, Texas, says that many upmarket department stores still keep their plus-size clothing sections poorly organized, badly stocked and dimly lit, if they stock larger clothes at all. Yet such complaints should be taken with a pinch of salt, says Ms. Thompson. "We’re nowhere near where we should be but we’ve made progress," she says.

Which of the following statements is NOT true?
选项 A、Some fashion brands and retailers have expanded their plus-size collections.
B、From 2013 to 2016, the plus-size category contributes a lot to the revenue.
C、Designer brands have been convinced by the prospect of plus-size clothes.
D、The attitude of fashion business is greatly influenced by social media.
答案C
解析 细节题。根据第三段中的“Fast-fashion brands，including Forever 21 and a fashion line sold in partnership with Target，a giant retailer, have expanded their plus-size collections…”可知，A项正确。根据第三段中的“Revenue in the plus-size category increased by 14％between 2013 and 2016，compared with…”可知，B项正确。根据第四段中的“designer brands still hold back(Walmart sells the most plus-size apparel)…”可知，设计师品牌仍对销售大码服装持迟疑态度，故C项不正确。根据第四段中的“Social media has played an important role in changing attitudes in the fashion business”可知，D项正确。故本题选C。
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